ARE YOU LINKED OUT? · Are You LinkedOut? • Do you feel that you are more LinkedOut than LinkedIn? • Have you been paying attention to the latest changes at LinkedIn? • Then
Post on 26-Jul-2020
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#SMBDallasSMBDALLAS.COM
ARE YOULINKED OUT?
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Social Media Breakfast Dallas– LinkedIn:
Social Media Breakfast (SMB) Dallas
– Twitter: #SMBDallas
– Facebook:www.facebook.com/SocialMediaBreakfastDallas
– Website:www.socialmediabreakfastdallas.com
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Are You LinkedOut?• Do you feel that you are more LinkedOut than LinkedIn?
• Have you been paying attention to the latest changes at LinkedIn?
• Then it is probably time to reexamine what LinkedIn can do for the success of your business and you?
• LinkedIn is one of the fastest growing networks among small business owners and entrepreneurs.
• LinkedIn is professional, it provides a wide variety of networking opportunities, its reach is vast, and it is fairly easy to use once you learn some tips and tricks.
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Diana Gats• Company: VPT Enterprise, LLC• Panelist Perspective:
LinkedIn Strategy, Profile & Network
• Social media platforms – LinkedIn: www.linkedin.com/in/dianagats
– Twitter: @metricsmaven
– Facebook: https://www.facebook.com/diana.gats.5/
– Website: www.linkedin.com/in/dianagats
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LinkedIn StrategyWhat do you want to achieve -
• Find a job?
• Use for Lead Generation?
• Connect with other professionals or prior Colleagues?
• Display your personal &/or business brand?
• Promote your products &/or services?
• Other?
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Diana Gats• Take aways:
Me (Profile) – Professional Picture and Descriptive Headline All major sections are complete and aligned
Network –• Know and communicate with your Connections
Profile and Network are the Foundation!Messaging, Notifications, & Posting - Use to create momentum And be of value to your network
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Lucinda Ruch• Company: Link for Success• Panelist Perspective:
LinkedIn Searching, Company Pages, Lead Generation
• Social media platforms – LinkedIn: www.linkedin.com/in/lucindaruch
» http://bit.ly/LinkedHowTo
– Twitter: @lucindaruch– Facebook: https://www.facebook.com/lucindaruchLinkedIn/
– Website: LinkForSuccess.com– YouTube TV Shows: http://bit.ly/Linkedinhowto
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Lucinda Ruch• What is the “Power of your Targeting?” For
Lead Generation? ROI?
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Members
Groups
Companies
Example
& How?
• Free• Business Premium• Sales Navigator• Recruiter Light• Talent Solutions
Lucinda Ruch• What is the “Power of your Targeting?” For
Company Pages?
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Jackie Bese• Company:
Atomic Design and Consulting
• Panelist Perspective: LinkedIn Ads, Jobs, and Digital Marketing
• Social Platforms – LinkedIn: linkedin.com/in/jackiebese– Twitter: @atomicjackie– Facebook: Facebook.com/atomicdc– Website: AtomicDC.com
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LinkedIn adtargeting
The Do’s & Don’ts from LinkedIn’s
Sophisticated Marketer’s Sessions
DON’T: Lump all targeting criteria into one: deciding to target professionals in different countries from different continents, or professionals from unrelated industries.
DO: Deliver the right messaging to a specific subset of LinkedIn members. Break out demographics into separate campaigns, and group together criteria that makes sense, including related industries, geographies and job functions.
DON’T: Hyper-target your campaigns.
DO: Aim to select two to three targeting filters and no more. Recommend the following audience sizes for advertising products:
• Sponsored Content: 300,000+ members • Text Ads: between 60,000 and 400,000 members • Sponsored InMail: 100,000 or fewer members
DO: A/B test your targeting. Run identical campaigns while changing only one variable, for example filtering by skills versus job title, industry versus function, and with or without geographic limits.
DO: Tailor your content to your audience. The reason why we target is so that we can deliver strategic messaging to a group of people that makes sense for their unique needs.
ATOMICDC.com
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REASONS FOR ENGAGEMENT
TIPS FOR GETTING HIRED• Complete & updated profile• Have a profile photo• Add projects / Portfolio• Join relevant groups
• Get active, share content• Make connections • Get recommendations• Links to your social accts (if ac
#SMBDallasSMBDALLAS.COM
THANK YOU
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