Are you an Email Marketing Traffic Waster?

Are you a traffic waster?

Ben.Geddes@pure360.co.uk

www.linkedin.com/in/benedictgeddes

Pure360.com

Driving traffic

Most marketers spend time, money and effort ‘driving traffic’ to their site

But...

The average website conversion is 2-3%

so what can you do to market to the rest?

Sign them up and enter into an email relationship.

Get their email address

Aim for the conversion -

Hit the email address

Getting their email address initiates a relationship with your brand

Isn’t email dead?

Email marketing

There are 1.4 billion email users (there are 6.7 billion people alive on Earth)

80% of working adults maintain either a personal or work-related email account

57% of adult Internet users check or send email on a daily basis

Email is great

Signup form advice

Make it easy to sign up!

Don’t force people

Show them an example

Enter a dialogue

Signup experience

The experience should be easy.

The more hoops I have to jump through the less likely I am to sign up.

Two stage signup: email then the rest

Why not make the second section

a preference centre?

See some examples at Pure360.com

Signup form advice

Example Signup page

Sample content

Enticement

Email field

Name field

Preference option

Social share 

Signup experience

After signing up you get a prompt -

The verification email-

Signup experience

The landing page-

Signup experience

The welcome email-

Where do I sign up?

Don’t hide your signup form away

Put the form where people can see it

For exampleThis popup form is triggered when you reach the bottom of the web page

Signup link examples

Put it in lots of places, the more the better

Landing page example

After ‘submit’ the landing page prompts you-

Overview

Collect the email address to create an ongoing relationship

Email integrates easily

e.g. with web analytics & social networking

Email activity is 100% trackable

Email use is increasing because it’s awesome!

Pure360The email marketing experts

Ben.Geddes@pure360.co.uk

www.linkedin.com/in/benedictgeddes

Pure360.com