ARCH Meetup at IMI University, Lucerne

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Mobile Augmented RealityTourism Best Practices

Marc René Gardeya, CEO

What isMobile Augmented Reality?

Geocoded Data

Rhônes-Alpes Tourism

Virtual Public Art Project„Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“

Chris Manzione, Artist

Social Is Mobile

Happy easter!Looking forward to see you again!

A New MediumIn Everybody‘s Pocket

Different To Any Other Medium

Real WorldSpatial

Technologie

Content

In Everybody‘s Pocket

AR Smartphone Market

2009 2010 2011 2012 2013

AR Smartphone Market (Mio.)

(Gartner)

Augmented RealitySells Smartphones

Preinstallation

Samsung Galaxy S

Bus Stop Advertising in London

Verizon

No.1 Carrier in the US

Augmented RealitySells Smartphones

New Media Experience

Berlin Wall 3D

Berlin Wall

Marketing

Quiznos Campaign

Advertising

Content, Content, Content

Content Management

A New Medium

Mass Distribution

It‘s About Content

THANK Y UO

ARCH Meetup at IMI University, Lucerne

marc ren gardeya

london hoppala

gartner hoppala

artist hoppala

content management hoppala

geocoded data hoppala

berlin wallhoppala

ismobile augmented reality

Technology

Lucerne International Film Festival

Lucerne 2500 HS Demo

Tree Lucerne

Performance monitoring for Docker - Lucerne meetup

Herman Lucerne Memorial

International Management Institute, IMI New Delhi, IMI ...

2010 Buick Lucerne Dallas

Grand Tour of Switzerland / Lucerne-Lake Lucerne

Lucerne agronomy, Windwhistle

World Medtech Forum Lucerne

KKL Lucerne, Culture and Convention Centre · KKL Lucerne,....

Christmas Activities Lucerne-Lake Lucerne

000792 BUICK LUCERNE Eng...

LUCERNE - Artrotters

Lucerne Museo Di Tarso2013

University of Lucerne