Apps are the new Ads

Apps are the New Ads

Ads link users to

websites where apps

do the real work to

engage consumers.

By the way, 0.09%of all display ads

get the user

to the application

they’re pointing to.

Users don’t want to get

dragged to another site!

Or kicked out of their

mobile app!

Why don't we serve the app

to the user where they are ?

App

The iPhone showed us that

apps can be portable.

over 7 billion app downloads

Then iAd showed us

that apps can run

through advertising

channels.

Unfortunately, each

media channel has it’s own rules for apps.

That’s not much

of an app.

Polite download

limits the size

of display ads

to 1MB.

In fact, 60% of all display

ads are still a picture!

Image Ads

Apps

Display ads use Flash

for app functionality.

Mobile Ads use HTML5.

It can be awkward to

create

apps

in HTML5.

Android is the the

most popular Smart

Phone platform in

the U.S.

iAd runs only on

Apple devices.

So we settle for a

hodgepodge of digital

brand experiences.

When we really want a consistent

experience across digital channels.

Web Mobile Social

All brand experiences

should be

powerful apps.

Delivered across one unified

digital marketing channel.

Ads will accomplish

brand objectives.

App

And apps will ship to all digital

channels as easily as ads.

Let’s call it the

Universal App.

We can wait for a new

set of rules for

delivering digital media ...

... or develop advanced new technology.

What if we streamed apps as users

interacted with them?

And offered a

platform that

anyone can use to

create universal

apps.

Apps

App Factory

Mix and match

app components

in real time

based on

targeting data.

Track app

engagement

across multiple

digital channels.

Organize assets and modular app components in UI.

Set policies that target creative assets and modules

in real time to each audience.

Serve HTML5 to mobile and Flash to Social and Web using AdTech (AOL) ad

serving technology.

Track every user interaction across all web, social media,

and mobile.

Kence Anderson | kence@adxcel.com