Application Express Value Proposition For Customers

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Oracle Application Express (Version 3.1)

The following is intended to outline Oracle’s general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

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relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.

Oracle Application Express (APEX)

• Unique Rapid Application Development

(RAD) tool for the Oracle Database

• Browser based for Development,

Deployment & Use

• Declaratively build professional Web 2.0

applications that are fast and secure

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• Leverages full Oracle database capabilities

• Standard component of the database

Easy to develop • Easy to deploy • Easy to manage

Use Cases

Data-driven ApplicationsDevelop opportunistic and departmental

productivity applications

Oracle Forms

ModernizationLeverage SQL & PL/SQL declarative

programming skills to move Forms

applications to HTML / Web 2.0

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Online ReportingBuild SQL-based reporting

applications on existing

database schemas

Access ReplacementConsolidate outgrown Access applications

to the Oracle database with an APEX Web

front end

Spreadsheet Web-ificationConvert spreadsheets to Web applications

where they can be concurrently viewed and

edited

Problem: Spreadsheets

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• Manual collation from different sources

• Reports generated from partial truth

• No controls over who sees the information

• Multiple sources of truth

Problem: Personal Databases

• Fragmented

• Platform dependent

• Web unfriendly

• Password Security inadequate

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• Backups inconsistent

• Scattered locations

• Inefficient utilization of IT resources

• Password Security inadequate

• Vulnerable

• Can be easily copied

Problem: RAD

� Centrally managed

Enterprise Database

� Backed-up

� Secure

� Gain more data visibility

� Integrate data silos

� Additional reporting

� Increase productivity

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� Scalable

Need to do more with fewer people and less budget

� Increase productivity

� React to market forces

� Meet compliance

requirements

D E M O N S T R A T I O N

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D E M O N S T R A T I O N

Rapid Application Development

Oracle Application Express

EASY to Develop

• Rapid Web application development

• Fully productive very quickly

• Declarative / Wizards

EASY to Deploy

• No client software

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• No client software

• Browser based

• Feature of the Oracle Database

EASY to Maintain

• Centrally managed metadata repository

• Multi-tenant hosting

• Robust framework

Functionality

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Out of the Box Development Features

Reports

Forms

Charts

Validations

Processes

Computations

Translation

Services

Conditional

Processing

Authentication

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Calendar

Templates

Navigation

Branches

Web Services

Email Services

Authorization

Session State

Management

Logging &

Monitoring

Leveraging Database CapabilitiesLeverage the full spectrum of the Oracle database’s capabilities:

• SQL

• PL/SQL

• RAC

• Spatial

• OLAP

• Flashback

• Web Services

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• Web Services

• Text

• Multimedia

• Analytic Functions

• Globalization

• XML DB

Target Development Group

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Deployment OptionsMultitenant and browser based architecture allows for deployment anywhere

Hosted Service

(dedicated or multitenant)

Corporate IT / Enterprise Service

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Corporate IT / Enterprise Service

(dedicated or multitenant)

Departmental Server

Local Database

(Oracle XE)

Architecture

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• Integrated within the database 9iR2, 10g, 11g • Meta data driven• Uses Embedded PL/SQL Gateway or Apache

Multi-Tenant Hosting

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• Self Service Provisioning

• Consolidate Applications

2006 Application Express 2.2

Packaged Applications

History

2006 Application Express 2.1

2007 Application Express 3.0

Flash Charts, PDF Printing,

Access Application Migration

2008 Application Express 3.1

Interactive Reports, BLOB

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Oracle XE

2005 HTML DB 2.0

SQL Workshop

2004 HTML DB 1.6

Themes

2004 HTML DB 1.5

First Release

Version 3.1 Highlights

• Interactive Reporting region

• Declarative BLOB Support

• Enhanced Report Reporting

• Ability to add custom themes to the theme repository

• Optional runtime-only installation

• Improved security

Download from OTN

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• Improved security

• Documented and supported JavaScript libraries

• Improved AJAX capabilities

• Enhanced master-detail forms

• New API to send attachments in e-mail

• Enhanced integration with Oracle SQL Developer

Application Development

• Reports

• Data entry forms

• Charts

• Calendars

• Navigation

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• Look and feel

• Security

• Applications easily translatable to different languages

Interactive Reports

• Out of the box declarative Web 2.0 reporting

• Dramatically enhances end-user capabilities

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D E M O N S T R A T I O N

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D E M O N S T R A T I O N

Interactive Reporting

BI Publisher Architecture

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• Declarative PDF reporting services

• Create professional looking reports

• Range of document formats

• Ability to define multiple queries NEWNEWNEWNEW

BI Publisher

• Output to PDF, Word, Excel, or HTML

Reports

• “High Fidelity” Printing

• Seamlessly Integrated with Application Express

• Develop RTF Templates using Word Plug-In

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• Develop RTF Templates using Word Plug-In

• Full Oracle Support

Data Entry Forms

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• Feature Rich• Built in widgets available

• Pop-Up calendar

• List of values

• Enable Validations on Form Fields

• Lost update detection

• Variety of Form Types• Tabular forms

• Master Detail forms

• Forms on a Web Service

• Form on a Table with Report

Charts

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Navigation

• Tabs

• Lists

• Breadcrumbs

• Navigation Bar

• Trees

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• Trees

• Navigation Using Branches

Look and feel

• Consistent User Interface

• Template driven

• Customize with HTML and CSS

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• Easily Switch Themes

• Ability to define Custom Themes

and make them available across

Workspaces NEWNEWNEWNEW

Security

• Session State Protection

• Centrally Defined Authorization Rules

• “Hidden and Protected” item types NEWNEWNEWNEW

• Built-in Authentication Methods

• LDAP

• Single Sign-On

• Open Door Credentials

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• Open Door Credentials

• Oracle Application Express Account Credentials

• Database Account Credentials

• No Authentication (using DAD)

• Integration with Database Security Features

• Fine Grained Access Control

• Transparent Data Encryption

Packaged Applications

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• Over 30 Packaged Applications and Sample Code:

• Project Tracking

• People Search

• Discussion Forum

• Bug Tracker

• Fully functional solutions – Use as is / Customize / Learning tool

• Document Management

• Online Store

• Ask the Expert

• Issue Tracker

Application Migration

• Export MS Access metadata

• Migrate the Microsoft Access

database to Oracle

• Create an Oracle Application

Express Workspace

• Create a migration project

• Analyze the Microsoft Access

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• Analyze the Microsoft Access

application

• Generate the Oracle Application

Express Application

• Customize your Application

Express application

Oracle Technology Network (OTN)

• Download latest Release

• Getting Started

• Documentation & Tutorials

• Hosted Environment

• Oracle By Examples

• Community & Partners

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Community Focus

• Strong & Supportive Community

• Popular OTN Discussion Forum

• Consulting Companies APEX Practices

• Commercial Applications

• Blogs, SIGs

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SQL Developer and Application Express

• Browse your Application Express

Applications

• Export and Import Applications

• Drop Applications

• Deploy Applications

• Modify Applications

• Export Pages

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• Export Pages

• Tune your Queries

• Included Application Express

Reports

• Custom Exception Reports

Requires SQL Developer 1.2.1 +

and Application Express 3.0.1 +

Application Express - Customers

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Future Direction

Forms Migration

• Initial white paper

• Tools support (Application Migration)

Tabular Forms

• Client-side validations

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• Client-side validations

• Improved error handling

• Integration with collections

• Additional item types

Conclusion

Easy to Develop

Easy to Deploy

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Easy to Deploy

Easy to Manage

Next Steps

Information:

http://otn.oracle.com/apex

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Hosted Development:

http://apex.oracle.com

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© 2008 Oracle Corporation – Proprietary