Apple case study 2012 i pad update
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J K Ashcroft
Second Edition April 2012
Apple From the iPod to the iPadA case study in Corporate Strategy
Saturday, 31 March 12
J K Ashcroft
Second Edition April 2012
Update
What does it tell us about Apple corporate strategy
Saturday, 31 March 12
J K Ashcroft
Second Edition April 2012
The Digital Hub Strategy 2001
First a recap
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J K Ashcroft
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Launch of the iPod
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Undertakes a systematic evaluation of alternative product optionsVideoGamesDVD players and recorders
Apple looking for a digital consumer device
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using3D market profile
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“so why music, we all love musicIt’s a huge market andnobody has got it right”
Launches the iPod“Music on the move”“1000 tunes in your pocket”
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using3D market profile
Musicticks all the boxes
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Since then ... sales have soared
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profits have followed
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as has the ROS
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so too the share price
and the market cap
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J K Ashcroft
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“EBITDAoff the charts”
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Sales growthgets 3rd
lease of life
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Time ...........
Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time
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575 millionDigital Devices SoldiPod, iPhone, IPad
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Latest in AmsterdamMarch 2012
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3.1 million pixels
auto focusauto face detection
auto focusauto face detection
Voice Dictation
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1 Retina Display2 A5X Chip3 5 MP camera4 HD1080p video recording5 Voice Dictation6 4G LTE wireless tech7 Battery Life8 Light @ 1.4 lbs
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The iPad priced at $499- the iPad 2 drops to......
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Prior Premium Pricing - then Price Point Proliferation
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Prior Premium PricingPrice Point Proliferation
as with the iPod
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iPad is the way ahead
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Apps for the iPad
iPad brand dominant
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Great software like iTunes
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2012 latest
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J K Ashcroft
Second Edition April 2012
Apple From the iPod to the iPadA case study in Corporate Strategy
Saturday, 31 March 12
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