Apex Bikes Strat Presentation
Post on 15-Jan-2016
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STRATEGIES
1. TAP DEALERS FOR DISTRIBUTION OF BIKES AND PARTS
ACTIONS TAKEN: Database sourced and completed
STATUS:o Pending contact due to lack of parts supplier
STRATEGIES
2. FORUM SEEDING
ACTIONS TAKEN:Forums link sourced
STRATEGIES
3. TAPPING WORK FORCE
ACTIONS TAKEN: Database of offices completed & called by Guilyn. E-mails were sent to HR departments
STATUS:o Awaiting calls for orderso No orders till now
STRATEGIES
4. FLYERING ON SHUTTLE LINES GOING TO MAKATI
ACTIONS TAKEN: flyering done
STATUS:o several orders came
STRATEGIES
5. TARGETED MARKET TAPPED
ACTIONS TAKEN: Database of GYMS & CONDOs were completed Called by Guliyn & sent emails
STATUS:o 10 condos o 10 gyms admins agreed, to have posters & flyers o distribution of materials to be completed
STRATEGIES
6. TAP COMPANY COOPERATIVES
ACTIONS TAKEN: Database sourced and completed and called and
emailed.
STATUS:o Manila Peninsula cooperative began orders alreadyo In process of submitting company profiles other
cooperatives who agreed
STRATEGIES
7. BACK2SCHOOL SPECIAL
At the beginning of every semester, June & October, a buyer (must be a student) can get a free bicycle lock for every new purchase of a bike
STRATEGIES
8. WELCOME GIFT
For every premium bike soldFirst time buyer
STRATEGIES
9. PREMIUM BIKES 1 YEAR FREE REPAIR
SERVICES
STRATEGIES
10. COUPONS
Once every other month we will run a coupon for a service special in the local newspaper.
STRATEGIES
11. WEBSITE DOWNLOADABLES
Our content site will also serve as a marketing medium. We offer downloadable maps of the city bike routes, maps of rides
outside the city area, give information about the store, and announce sales.
STRATEGIES
12. EVENT TIE UPS
o TRIATHLONo PHILIPPINES BIKE STUNTS FESTIVALo PANASONIC PEDAL FOR THE ENVIRONMENTo NUVALI DIRT WEEKEND INVITATIONALSo BIKE OUT AT EVIA
STRATEGIES
13. EVENT TIE UPS
o TRIATHLONo PHILIPPINES BIKE STUNTS FESTIVALo PANASONIC PEDAL FOR THE ENVIRONMENTo NUVALI DIRT WEEKEND INVITATIONALSo BIKE OUT AT EVIA
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