Anna Bazarnaya Graduation Portfolio "Prism"
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| 2 Anna Bazarnaya | PortfolioPRISM
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Anna Bazarnaya | Portfolio
PRISM
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Student: Anna Bazarnaya
Phone: 415 250 4727
E-mail: anna.bazarnaya@gmail.com
Web: annabazarnaya.com
School: Academy of Art University, School Of Graphic Design
79 New Montgomery, San Francisco, CA
Executive Director of Graphic Design: Mary Scott
Course: Senior Portfolio
Instructor: Mary Scott
Title of the book: Prism
Typefaces: Din, Adobe Garamond Pro
Software: Adobe Creative Suit CS5
Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography
Camera: Canon D30, Nikon D700
Cover stock: Pacesetter Digital Satin Board 300 gsm
Text stock: Pacesetter Digital Satin Text 80 gsm
Printer: Rapid (Indigo Digital Printing)
836 Harrison St, San Francisco, CA 94107
415 957 5840
Bookbindary: Taurus
2736 16th St. San Francisco, CA 94103
415 671 2233
Copyright ©2011. All rights reserved. No part of this publication may
be reproduced, stored in a retrieval system or transmitted in any form
or by any means without express permission from Anna Bazarnaya.
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Table of contents:
01 | Wildlife Works
02 | Die Naturlichën
03 | Pet Meds
04 | The Horse
05 | Costco
06 | City Bird Cab
07 | Burton Lamp
08 | Campeche
09 | Fun
10 | Logotypes
p. 006
p. 024
p. 036
p. 052
p. 064
p. 114
p. 126
p. 142
p. 162
p. 174
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A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key
C O N C E P T > In optics, a prism is a transparent optical element with flat, polished surfaces
that refract light. In a universally familiar diagram, white light enters a prism
and is broken into a rainbow of colors.
This image to me is a metaphor of my role as a designer. Each problem that
I need to solve is like a beam of light, a flow of information. This information
can be extracted from the stream through careful research. The prism rep-
resents the sum of my cultural background, references, education, language,
life experience, and emotions – everything that takes part in the processing of
a problem and eventually shapes the solution.
After the “white light” of a task that I need to solve goes through the “polished
surfaces” of my mind it bursts into the colors of the final design. That is why
I called my book “Prism”.
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Until we stop harming all other living beings, we are still savages. – Thomas A. Edison
O B J E C T I V E >
S O L U T I O N >
Design the identity, promotional book, poster and postcards for a non-profit
company or organization that benefits people or environment.
Create a new identity for a company called WildlifeWorks, whose mission is
to harness the power of the global consumer to create innovative and sus-
tainable solutions for wildlife conservation. The main design concept is to
combine images representing human civilization with those from the natural
world in a contrasting but balanced way, which can be described as “Bring
some wild to your life”.
C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
C O M P O N E N T S >
a) Brochure
b) Poster
c) Postcards
d) Retail labels
P rO J E C T >
Wildlife Works
C AT E G O rY >
Identity & Print
P H OTO G r A P H Y >
Anna Barzarnaya
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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wildlife worksCONSUMER POWERED CONSERVATIONTM
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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C O U r S E >
Graphic Design 2
I N S T rU C TO r >
Laura Milton
P rO J E C T >
Wildlife Works
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What is food to one, is to others bitter poison. – Lucretius
O B J E C T I V E >
S O L U T I O N >
Choose a paper line and create a booklet advertising the quality and unique
selling points through a visual story using text and graphics.
Create a visual story around Die Naturlichen (The Naturals) paper line by
GMUND. Create a title for a booklet based on the main concept. Graphically
explain the concept: USDA food pyramid and nutrition norms are non-optimal
to which we are best genetically adapted according to the scientific theory of
Paleolithic diet.
The basic premise of Paleolythic diet is that certain foods are optimal for us to
eat and others are non-optimal. The optimal foods are those that we as homo
sapiens have been eating for most of our time on Earth before switching to
agriculture about 10,000 years ago.
C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
C O M P O N E N T S >
a) Booklet
b) Poster
c) Swatch cards
P rO J E C T >
Die Naturlichën
C AT E G O rY >
I L L U S T r AT I O N S >
Anna Barzarnaya
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C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
P rO J E C T >
Die Naturlichën
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C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
P rO J E C T >
Die Naturlichën
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C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
P rO J E C T >
Die Naturlichën
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C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
P rO J E C T >
Die Naturlichën
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C O U r S E >
Typography 3
I N S T rU C TO r >
Ariel Grey
P rO J E C T >
Die Naturlichën
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A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings
O B J E C T I V E >
S O L U T I O N >
Choose a pharmaceutical company and redesign existing logoand packaging.
Come up with interesting conceptual solutions in design and structures of
new packages.
Redesign 1-800-PetMeds and create their new house brand of various medi-
cations for dogs. The multifaceted shape of the new logotype represents the
complexity of animal health issues and sophisticated scientific methods for
providing the best possible treatment.
Showing various dog breeds as origami figures allows me to avoid literal,
photographic imagery and introduces a certain level of abstraction in distin-
guishing individual products.These schematic drawings prevent the package
from appealing to only owners of dogs of a certain specific breed and make it
appealing to a wider group of consumers.
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
C O M P O N E N T S >
a) Logotype
b) Package design
P rO J E C T >
Pet Meds
C AT E G O rY >
Packaging
I L L U S T r AT I O N S >
Anna Barzarnaya
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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This package solution designed for the cost-effective and convenient disposal
of used insulon syringes which is a bio hazardous waste. The cylinder shaped
box has 12 individual sealed slots with syringes. After the syringe is used it
can be placed back into the slot. When all the syringes were used, the con-
tainer can be closed and securily sealed to be send using Disposal By Mail
System.
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Pet Meds
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The wagon rests in winter, the sleigh in summer, the horse never.
O B J E C T I V E >
S O L U T I O N >
Create a series of promotional, supportive and gift items for an existing or
imaginary museum exhibition.
Advertise “The Horse” exhibition at the American Museum of Natural History
in New York. As a comprehensive exhibition on the enduring bond between
horses and humanity, it explores early interactions between horses and hu-
mans and shows how horses have, over time, influenced civilization, including
major changes in warfare, trade, transportation, agriculture, sports, and
many other aspects of human life. My approach was to tell the story of how
humans and horses shaped each other’s world using hand-made illustra-
tions, text and infographics. Some emphasis was given to the problem of
horse abuse by humans through centuries.
– Yiddish proverb
C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
C O M P O N E N T S >
a) Booklet
b) Poster
c) DVD
d) Postcards
e) Tickets
P rO J E C T >
The Horse
C AT E G O rY >
I L L U S T r AT I O N S >
Anna Barzarnaya
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C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
P rO J E C T >
The Horse
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C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
P rO J E C T >
The Horse
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C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
P rO J E C T >
The Horse
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C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
P rO J E C T >
The Horse
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C O U r S E >
Graphic Design 3
I N S T rU C TO r >
Laura Milton
P rO J E C T >
The Horse
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C O M P O N E N T S >
a) Logotypes
b) Package
C O U r S E >
Packaging 4
I N S T r U C TO r >
Michael Osborne
P rO J E C T >
Costco
C AT E G O rY >
Packaging
Branding
T E A M M E M B E r S >
Anna Bazarnaya
Woorim Choi
Kris Leigh
Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek
O B J E C T I V E >
S O L U T I O N >
Create new identity and packaging for Costco, the largest membership ware-
house club chain in the United States. In this collaborative project a team of
designers has to work with two branding strategies: “branded house” and
“house of brands”.
The main focus of the team was on reaching out to a younger target group of
prospective Costco shoppers. New packaging design and structures place
a strong emphasis on sustainability, introducing a new strategy of refillable
and reusable containers. The team added new brands, named and created
identities for a line of hi-end kitchenware, gourmet coffee, in-store café that
specializes in healthy snacks and a one-stop car service that also sells the
products that they use.
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
A line of gourmet
hand crafted coffee.
KEY ADJECTIVE:
Authentic,
Sophisticated,
Classic,
Intellectual
PRODUCT LIST:
Coffee bean bags
Coffee bean jars
Cappuccino Cups
Biscotti
Chocolate covered coffee beans
Milk chocolate mint crisps
A line of quality and hi-end
kitchenware by Guy Savoy.
KEY ADJECTIVE:
Elegant
Quality
Sophisticated
Contemporary
PRODUCT LIST:
Knife set
Set of pots
Coocking utencils
Tea cattle
Salt and pepper mills
Linen napkin
In-store cafe with fresh and
healthy snacks and drinks.
KEY ADJECTIVE:
Fresh
Quirky
Healthy
Affordable
PRODUCT LIST:
Sandwiches
Salads
Panini
Fat-free yogurt
To-go containers
Shopping bag
All-in-one car
service station.
KEY ADJECTIVE:
Full service
Quality
Speed
Performance
PRODUCT LIST:
Motor oil (3 types)
Car wax
Microfiber cloth
Air freshener
Tire shine
Sponge
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FOOD BATHROOM GARDENINGHOME DECOR HOME ESSENTIALS
PRODUCT LIST:
Shampoo
Conditioner
Liquid Hand Soap
Bath Sponge
Bar Soap
Toothpaste
PRODUCT LIST:
Desk lamp
Alarm clock
Pillow
Picture frames
Vase
PRODUCT LIST:
Olive oil
Spices (set of 6)
Flour
Pasta
Milk
Milk crate
PRODUCT LIST:
Laundry detergent
Fabrique softener
Cleaning Spay
Toilet paper
Desinfecting wipes
Odor neutralizer
PRODUCT LIST:
Gardening kit:
Small trowel
Large trowel
Weeder
Garden fork
Seeds
KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright,
Friendly, Comfortable, Affortable.
TARGET AUDIENCE: Age 25–50. People looking for quality products within afford-
able price range
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
O B J E C T I V E >
S O L U T I O N >
Kirkland is Costco’s store brand, otherwise known in the retail industry as a
“house brand” or “private label.” It is found exclusively at Costco’s website and
Costco warehouses and is trademarked by the company. Costco introduced
Kirkland in 1995. The idea was to identify categories, in which a private label
product could provide brand name quality at discounted prices.
The team’s design solution was based on an attempt to address and bring
younger target audience to shop at Costco. Team also concentrated on environ-
mentally friendly, reusable and recyclable packaging. In Kirkland Food catego-
ry, the team introduced “Reuse or Refill” program. A system of labels that are
easily removable allows using the containers for household needs. Containers
may also be refilled or recycled by Kirkland at any Costco store.
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
O B J E C T I V E >
S O L U T I O N >
The team created a line of handcrafted coffee from reserve collection with a
bold and provocative name. Target audience includes gourmet coffee lovers
who don’t mind paying money for elite blends from around the world.
The team came up with a combination of matte black color of the package with
letter pressed color-coded labels. The soft textured handmade paper of the
labels and muted, but strong colors are used to create a sense of refinement
and individuality
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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O B J E C T I V E >
S O L U T I O N >
The team created a line of elite expensive kitchenware that allows bringing
unique and unforgettable cooking experience to Costco customers. The brand
is called after Guy Savoy, one of France’s most revered & award-winning chefs.
Each package has a testimonial and a signature of the famous chef. Rich and
elegant “aubergine” color is combined with silver foil stamped details and
bold, carefully cropped black-and-white photography of the product.
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Packaging 4
I N S T rU C TO r >
Michael Osborne
P rO J E C T >
Costco
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
C O M P O N E N T S >
a) Logotype
b) Brand Book
c) Stationery
d) Logo Applications
P rO J E C T >
City Bird Cab
C AT E G O rY >
I L L U S T r AT I O N S >
Anna Bazarnaya
The first thing that strikes a visitor to Paris is a taxi.
O B J E C T I V E >
S O L U T I O N >
Choose a cab company, redesign the existing brand identity. Create a brand
standard guide and a system of logo applications that will make the chosen
brand successful and memorable.
Create a new identity for a scooter-taxi company CityBird operating in Paris.
New logotype and slogan “Fly through traffic” highlight the company’s unique
selling points: the usage of scooter as a vehicle to avoid been stuck in traffic
and the guarantee of delivering the client safe and on-time to the point of desti-
nation. The company’s new colors are bright and vivid. Along with the logo, they
are easily recognizable on scooters, helmets, uniform and promotional items.
– Fred Allen
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
City Bird Cab
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
City Bird Cab
x x
x
x
x
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
City Bird Cab
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
City Bird Cab
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C O U r S E >
Identity 2
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
City Bird Cab
0 826 100 100
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vapor distilled water + electrolytes
0 82
6 10
0 10
0
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C O U r S E >
Packaging 3
I N S T r U C TO r >
Tom McNulty
C O M P O N E N T S >
a) Lamp
b) Package
P rO J E C T >
Burton Lamp
C AT E G O rY >
Packaging
I L L U S T r AT I O N S >
Charlie Ma
Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry
O B J E C T I V E >
S O L U T I O N >
Choose a company. Design and manufacture a lamp for a company of your
choice. The company should specialize on other products than lamps, so it can
become an extension of their product line or be used as a promotional item.
Create packaging and logo to showcase the brand.
Design a lamp for Burton, a worldwide leader in manufacturing of snowboards,
boots, bindings, outerwear, goggles and protection gear.
This project allowed me to learn more about the company’s history, mission
statement, graphic and verbal language, as well as to research and understand
the lifestyle and needs of the target audience – young dedicated snowboarders.
The solution is inspired by Burton’s graphic style and the brand’s traditional
use of cartoon-like characters in snowboard designs. Graphics & characters
for the lamp were created in collaboration with an illustrator. They take their
inspiration from winter folklore heroes weaved into mountain outlines forming
a continuous decoration of the four panels of the lamp. The shape of the panels
mimics the shape of a snowboard.
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
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C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
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10.6”10.6”
0.25”
80O
3.8”
3.8”
3.8”
4.35”
4.35”
20”20”
3.8”
3.8”
3.8”
2”
light bulb holder light bulb holder
One of four panels (side view) One of four panels (front view)
137 |
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
| 138 Anna Bazarnaya | PortfolioPRISM
139 |
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
| 140 Anna Bazarnaya | PortfolioPRISM
141 |
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
| 142 Anna Bazarnaya | PortfolioPRISM
143 |
C O U r S E >
Packaging 3
I N S T rU C TO r >
Tom McNulty
P rO J E C T >
Burton Lamp
| 144 Anna Bazarnaya | PortfolioPRISM
145 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
C O M P O N E N T S >
a) Logotype
b) Brand Book
c) Stationery
d) Logo Applications
e) Website
f) Posters
g) Postcards
P rO J E C T >
Campeche
C AT E G O rY >
P H OTO G r A P H Y >
Anna Bazarnaya
A house may draw visitors, but it is the possessor alone that can detain them.
O B J E C T I V E >
S O L U T I O N >
Design a new identity for a city, state or country. Create a system that stays
recognizable in various possible applications, from business stationery to
street signs and 3-D environment.
Create an identity for Campeche, the capital of the Mexican state of Campeche,
which would convey the unique image of the city, from the hospitality of its
people to the multicultural interactions that characterize its history. A new
typeface was created to solve this purpose. Geometric shapes commonly
used in traditional Mayan bas-reliefs and weavings inspired the shapes of
the letters. The typeface was used in construction of the logotype and icons.
– Charles Caleb Colton
| 146 Anna Bazarnaya | PortfolioPRISM
147 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 148 Anna Bazarnaya | PortfolioPRISM
149 |
2xx
7x
7x
4x
7x
8x
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 150 Anna Bazarnaya | PortfolioPRISM
151 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 152 Anna Bazarnaya | PortfolioPRISM
153 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 154 Anna Bazarnaya | PortfolioPRISM
155 |
v
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 156 Anna Bazarnaya | PortfolioPRISM
v
157 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 158 Anna Bazarnaya | PortfolioPRISM
THE HEART OF YUCATAN THE HEART OF YUCATAN
159 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 160 Anna Bazarnaya | PortfolioPRISM
3.50pesosMéxico
3.50pesosMéxico
Fold here
© 2009 MXPSCMYK
3.50pesos México
3.50pesos México
3.50pesos 3.50pesosMéxico México
3.50pesosMéxico 3.50pesos México
161 |
C O U r S E >
Identity 1
I N S T rU C TO r >
Allen Gaorian
P rO J E C T >
Campeche
| 162 Anna Bazarnaya | PortfolioPRISM
163 |
| 164 Anna Bazarnaya | PortfolioPRISM
C O U r S E >
Various
I N S T r U C TO r >
Various
C O M P O N E N T S >
Various
P rO J E C T >
Fun
C AT E G O rY >
Packaging
I L L U S T r AT I O N S >
Various
Just play. Have fun. Enjoy the game. – Michael Jordan
O B J E C T I V E >
S O L U T I O N >
Create an unusual, original conceptual solution to the given problem. Designer
has the freedom to work on any topic and in any style of his/her choice to create
interesting, appealing concepts.
Come up with fun, unexpected solutions for common tasks. Choose a proper
company that can be associated with or sell items designed to be entertaining,
such as SFMOMA, Parliament or Pantone.
165 |
C O U r S E >
Packaging 2
I N S T rU C TO r >
Christine George
P rO J E C T >
First Aid Kit
| 166 Anna Bazarnaya | PortfolioPRISM
167 |
C O U r S E >
Packaging 2
I N S T rU C TO r >
Christine George
P rO J E C T >
First Aid Kit
| 168 Anna Bazarnaya | PortfolioPRISM
169 |
C O U r S E >
Print 1
I N S T rU C TO r >
Megumi Keyama
P rO J E C T >
Pantone Posters
PANTONE® HELIUM
Coco is highly intelligent and very trainable. She is pleas-
ant, happy and full of energy. She loves to be around
people and hates to stay alone. Any effort the owner puts
into training and socialization will be well rewarded. She
is demanding, delightful, clever and will amuse and
entertain the owner wherever he/she takes here. She
has a tendency to dominate if was spoiled as a puppy.
Likes to bark and can be very noisy. She is very dedi-
cated to the owner and can be jelaous to other pets.
The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use
on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
• Fits in your purse, very lightweight.
• Loves girl’s nights out.
• Goes crazy from shopping.
• Prefers a Lean Cousine.
• Loves to wear parfume.
• Water proof.
• Manicure and make-up resistant.
• Loves treats and presents.
• Loves sparling accessoires.
• Available in hundreds of colors to
match your outfit.
balloon pump
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
use bicycle pumps or basketball pumps to get started.
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
common balloon for twisting is a called a 260. This is probably what you'll find in your
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
inches, respectively.
CHECK THE PERSONALITY:
260
2˝
60˝
350
3˝
50˝
160
1˝
60˝
21
3
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:5
Coco
CHECK THESE FEATURES, TO DECIDE IF COCO
IS A RIGHT FRIEND FOR YOU:
4
INFLATE A FRIEND
| 170 Anna Bazarnaya | PortfolioPRISM
PANTONE® HELIUM
The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use
on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
• Fits in your purse, very lightweight.
• Loves girl’s nights out.
• Goes crazy from shopping.
• Prefers a Lean Cousine.
• Loves to wear parfume.
• Water proof.
• Manicure and make-up resistant.
• Loves treats and presents.
• Loves sparling accessoires.
• Available in hundreds of colors to
match your outfit.
balloon pump
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
use bicycle pumps or basketball pumps to get started.
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
common balloon for twisting is a called a 260. This is probably what you'll find in your
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
inches, respectively.
260
2˝
60˝
350
3˝
50˝
160
1˝
60˝
2
INFLATE A FRIEND
1
Buddy is very playful, affectionate, friendly as your compagnion could ever be. He is very smart
and has tons of energy. He always remains loyal, loving and obedient to the master. He can be stub-
born sometimes but is still sensitive and responsive to training. Buddy has the attitude of a puppy
when around a loving person, and can be excellent guard dogs towards strangers or strange dogs. He
is very strong & can sometimes forget their size and play like a puppy, forgetting the possibility of knocking
something or someone over.
Buddy
CHECK THESE FEATURES, TO DECIDE IF BUDDY
IS A RIGHT FRIEND FOR YOU:
3
CHECK THE PERSONALITY:3
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:5
PANTONE® HELIUM
The selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. Pantone ® Helium an exclusive line of unique colors especially created to use
on balloons. Choose from hundreds of vibrant colors. Make the world brighter.
balloon pump
CHOOSE METHOD:These balloons are very hard to blow up with your mouth in the
correct way. Just like blowing a trumpet, you have to be careful to hold in your cheeks
(you shouldn't let them fill up and become overly round)It's much easier, and safer, to
use a hand pump. Some pumps are made just for inflating balloons. Beginners often
use bicycle pumps or basketball pumps to get started.
CHOOSE STYLE: First of all, choose the type of balloon you want to use. The most
common balloon for twisting is a called a 260. This is probably what you'll find in your
local party store under the names of 'animal', 'sculpting', or 'twisty' balloons. When
inflated fully, a 260 is approximately 2 inches in diameter and 60 inches long. Like-
wise, if you find a 160 or 350 those balloons will be 1 inch x 60 inches or 3 inches x 50
inches, respectively.
260
2˝
60˝
350
3˝
50˝
160
1˝
60˝
21
JackCHECK THE PERSONALITY:3
FOLLOW THE INSTRUCTIONS AND ENJOY YOUR NEW FRIEND:5
CHECK THESE FEATURES, TO DECIDE IF BUDDY
IS A RIGHT FRIEND FOR YOU:
3
• Fits in your purse, very lightweight.
• Loves girl’s nights out.
• Goes crazy from shopping.
• Prefers a Lean Cousine.
• Loves to wear parfume.
• Water proof.
• Manicure and make-up resistant.
• Loves treats and presents.
• Loves sparling accessoires.
• Available in hundreds of colors to
match your outfit.
INFLATE A FRIEND
Lively and affectionate. Proud and bold, almost rash. Tenacious. Can be willful and
clownish. Curious and mischievous. Very clever. May attempt to train the owner
rather than allow the opposite. Devoted to his family. Some fanciers feel the
long-haired variety is calmer than the other two types. The wire-haired
variety is more outgoing and clown-like.
171 |
C O U r S E >
Packaging 1
I N S T rU C TO r >
Coco Chuei
P rO J E C T >
Reusable Package
| 172 Anna Bazarnaya | PortfolioPRISM
173 |
C O U r S E >
Packaging 1
I N S T rU C TO r >
Coco Chuei
P rO J E C T >
Reusab;e Package
| 174 Anna Bazarnaya | PortfolioPRISM
175 |
C O U r S E >
Packaging 1
I N S T rU C TO r >
Coco Chuei
P rO J E C T >
Reusab;e Package
| 176 Anna Bazarnaya | PortfolioPRISM
177 |
C O U r S E >
Various
I N S T rU C TO r >
Various
C O M P O N E N T S >
Logotypes
P rO J E C T >
Logotypes
C AT E G O rY >
I L L U S T r AT I O N S >
Anna Bazarnaya
God has given you one face and you make yourselves another.
O B J E C T I V E >
S O L U T I O N >
Create an appropriate and memorable logo for a company. Find the best solu-
tion to represent the mission statement, core values and history of the brand.
The solution for each logo is based on careful research of the brand, including
history, core values, mission statements, potential audience and goals of the
client. Creating a logotype is like creating a face, which will make the first
impression. The goal of the designer is to match it with the soul.
– William Shakespeare
| 178 Anna Bazarnaya | PortfolioPRISM
179 |
C O U r S E >
Various
I N S T rU C TO r >
Various
P rO J E C T >
Logotypes
| 180 Anna Bazarnaya | PortfolioPRISM
181 |
C O U r S E >
Various
I N S T rU C TO r >
Various
P rO J E C T >
Logotypes
| 182 Anna Bazarnaya | PortfolioPRISM
183 |
C O U r S E >
Various
I N S T rU C TO r >
Various
P rO J E C T >
Logotypes
| 184 Anna Bazarnaya | PortfolioPRISM
185 |
C O U r S E >
Various
I N S T rU C TO r >
Various
P rO J E C T >
Logotypes
| 186 Anna Bazarnaya | PortfolioPRISM
187 |
| 188 Anna Bazarnaya | PortfolioPRISM
I want to thank my:
I N S T rU C TO r S >
FA M Y LY >
Mary Scott, Tom McNulty, Michael Osborne, Laura Milton, Christine George,
Ariel Grey, Renee D’Arcy, Coco Choei, Megumi Keyama, Allen Gaoiran, John
Dobson, Julia Brown,
My loving mom Olga Bazarnaya and step father Rich Piellisch, my boyfriend
Peter Polinsky, my grandparents and my dog Kim.
Dmitriy Salnikov, Lenka Morozova, Pavel Kuryanov, Graf Arakcheev, Dashka
Belyaeva, Olga Loshadkina, Konstantin Abrosimov, Dima Efimov, Lukich (Luka
Stolyarov), Max Pugach, Fedtsov & Sharapova, Misha Dread, Rose & Charlie
Ma, Klara Silva, Max Tourin, Leon Brauer.
F r I E N D S >
189 |
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191 |
| 192 Anna Bazarnaya | PortfolioPRISM
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