Angels Camp City Council 6/13

The Calaveras Visitors Bureau Mission Statement: To serve our members and community by

supporting sustainable economic growth through the promotion of tourism in Calaveras County.

• Is open 7 days a week proudly serving visitors & residents.

• Provides 24 hour information: phone, bulletin board & website.

• Includes a gift shop selling Calaveras County souvenirs (predominantly frog related).

• Sells tickets to member events.

• Houses the Calaveras Visitors Bureau – the official destination marketing organization for Calaveras County.

CALAVERAS VISITOR CENTER

• 501c6 non-profit association governed by a Board of Directors elected by member businesses.

• Funding & Income:

ORGANIZATION & FUNDING

County TOT (33% of the 6% tax)

City TOT (13% of the 10% tax)

Membership includes ad sales

Partnerships - coop advertising

Gift shop sales - covers our lease

2013 CALAVERAS ACTIVITIES GUIDE

• 70,000 printed.

• Distributed through:• Fulfillment from ad reader

response• Various Gold Country Visitor

Centers and California Welcome Centers

• County rack distribution program

• Travel trade shows• Member businesses• Media & tour operator

fulfillment• California State Fair

• Digital version also available on CVB website and issuu.com where it’s fully interactive and can be shared anywhere online.

CVB WEBSITE: GOCALAVERAS.COM

• Lists & links to every tourism related business and activity in Calaveras County that we know of.

• Provides the most comprehensive calendar of activities for the county.

• Posts regular, tourism-related blogs including interviews with member businesses.

• Members Corner now includes complete board meeting information, budget, agendas and tourism stats.

• Visitation up by 40% over this time last year.

SOCIAL MEDIA

• The CVB Facebook page has nearly 9,000 likes. We post to it at least once daily to encourage visitor engagement.

• A Youtube channel has been created with videos featuring Calaveras County – many uploaded by visitors.

• We have 2 Vimeo channels: one contains episodes of Tourism Matters in which we interview member businesses, the other features videos on Calaveras travel.

• The CVB Twitter account consists of an automatic feed that posts every time we blog or make a Facebook post.

TRAVEL & MEDIA SHOWS

• We only attend the events that have the largest attendance for our demographic and/or produce the greatest ROI:

• LA Travel & Adventure Show

• Bay Area Travel & Adventure Show

• Sunset Celebration Weekend

• Visit California Media Receptions

PRINT & ONLINE ADVERTISING

• Sunset Magazine• VIA• Official State Visitors Guide• Facebook• Google Pay Per Click

• New for 2013/14 we’re considering:• 7 x 7 Magazine• Sacramento Magazine• Weekend Sherpa

STAYING CURRENT: Conventions

• Destination marketing is constantly evolving, which is why we attend conventions and summits – to keep up on the latest marketing trends at:

• The WACVB (Western Area Convention & Visitors Bureau) Tech Summit and CEO Forum.

• Visit California’s Outlook Forum which gives us the latest State tourism stats and current marketing goals.

• CalTravel Conference which provides the opportunity to network and learn best practices from our peers.

Destination marketing is not cheap, so we work with our regional partners to purchase larger ad space, share trade show booth space, distribute each others’ activities guides and more. Our marketing partners include:

LEVERAGING OUR MARKETING DOLLARS

CVB WISH LIST

• Bearing in mind the Calaveras Visitor Center represents the City of Angels Camp and Calaveras County to the visitor, we respectfully request the following repairs/enhancements to the building :

• Repaint building interior and exterior (pale yellow walls outside as per artist’s rendition, beige inside)• Automatic irrigation system for plants

• Repair of light in ceiling• Restroom heater repair• Pet clean-up station for

visitors’ dogs• New lids for outside

ashtrays• Drinking fountain repair• Replace coving in restrooms• Recycle bins to go next to

garbage cans• Beautification budget for

flowers