Andy Mc Farlane - Social Networks and Mobility

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Andy McFarlane Vodafone Global Enterprise

Mobility and Social Networks: The Game Changer for Business

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The Perfect Storm - Enterprise

The Perfect Storm - Media

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RADIO

NEWSPAPERS

COMPUTER

TAXI

TELEVISION

MAGAZINES

LAPTOP

MOBILE PHONE

Social networks: Brand beauty or a brand beast?

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Social Media: As a brand beauty

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Social Media: As a brand beast

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Social Media: Increase customer engagement and “buzz”

Problem:

In the highly competitive youth consumer market, mature products and brands need to create buzz and differentiation

Solution:

Create an ice cream vending machine that rewards consumers, makes them smile, and allows their experience to be shared with a photo across Facebook

Benefits:

Buzz and customer engagement, free viral marketing, encourages co-creation

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Social Media: Enterprise collaboration

Problem:

“Enterprise intranets not intuitive”

Solution:

“Chatter” a social network application that securely integrates with enterprise systems.A private Facebook for the enterprise

Benefit:

Fast and easy adoption by Generation Y,low cost, software as a service (SaaS)also on mobile devices

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Social Media: Changing corporate culture

Problem:

IBM needed to promote agile processes and collaboration to increase competiveness and attract and retain employees

Solution:

Created an open, company wide blog andevolved additional social media tools

Benefits:

Evolved social media tools added to IBM product portfolio. Improved employee recognition, enhanced partner and customer engagement. Crowd-sourcing identifies new business ideas

Problem:

Consumer ordering of take-away fooddeliveries declining due to credit crunchand increased competition

Solution:

Create a mobile app that allows customers to order pizza and pay for it on monthly phone bill

Benefits:

Geo-location identifies local Pizza Hut, customers find application easy and convenient to use, in US app has been downloaded over a million times, significant new revenue stream

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Social Media: Mobile apps enable new business models

Social media: Vodafone Global Enterprise

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Is this Life or Work?

Work from homeBYO DeviceiPhone AppsInstant MessagingTwitter

Personal emailPersonal calls

LinkedInFacebook

Chatter

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Vodafone Global Enterprise: C Level engagement

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Thank You

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