Transcript
01.02.2017 aroos@
google.com
CLOSE YOUR EYES
01.02.2017 aroos@
google.com
Andreas Roos
Google ZOO on hammers, nails and innovation scaffolding
THE FLOW Google ZOO on hamm
ers and nails - 1.02.2017
1. Intro2. What’s the ZOO3. Innovation Scaffolding4. Mindsets/Behaviors5. User focused formats6. Experiments7. Hammers & Nails8. Close & Questions
THE ZOOA CREATIVE THINK TANKFOR BRANDS& AGENCIES
HOW?BUSINESS PROBLEM
USER CENTERED
INNOVATION/
CREATION
EXPERIENCE/SERVICE
COMMUNICATION
PRODUCT
BRAND
AGENCY+GOOGLE ZOO
SPEED
TECH FOR THE SAKE OF TECH?
TECH FOR THE SAKE OF TECH?
Focus on the user. “There is no substitute for personally watching and listening to real people”- Larry Page
WHAT IS THE ULTIMATE ELEVATOR RIDE?
THE COOLEST ROOM EVER?
TOOTHBRUSH TEST
INNOVATION PROCESS ANYONE?
START
INNOVATION PROCESS < INNOVATION SCAFFOLDING
START
PROCESS IS PRESCRIPTIVE
SCAFFOLDING IS DESCRIPTIVE
ONLY FRAMING AND NAMING?
VS
INNOVATION SCAFFOLDING
User-centered formats
DESIGN THINKING
EMPATHYIDEATION
(10x THINKING)
PROTOTYPING
INNOVATION SCAFFOLDING
Mindsets/Behaviours
MINDSETS / BEHAVIOURS
- Deliberate behavioral design- No immunity
INNOVATION SCAFFOLDING
Mindsets/Behaviours
User-centered formats
ONE BIG PROBLEM
- Intuition is not proof
BRAINSTORMING
WE HAVE SOME PROOF
BECAUSE...
PSYCHOLOGICAL SAFETY
THE EXPERIMENT
THE EXPERIMENTEMPATHY IDEATION PROTOTYPI
NGMINDSET/BEHAVIOR
MINDSET/BEHAVIORMINDSET/BEHAVIOR BALLOON
TOWERS
ROCK, PAPER,
SCISSORS
2 TRUTHS
EMPATHY
EMPATHY INTERVIEW
SURVEY
EMPATHY EXPERIENCE
IDEATION
IDEATION CREATIVE MATRIX
BRAIN WRITING
SHIT IDEAS
PROTOTYPINGPROTOTYPI
NG ROLEPLAY
GRANDPAPROTOTYPI
NG
LEGO MODELS
T
WHAT ABOUT THE OUTCOMES?
MEASURING WHAT?
MEASURING OUTCOMES
- QUALITY- QUANTITY- GROUP ENJOYMENT- GROUP PERCEIVED QUALITY
EXPERIMENTING WITH INNOVATION SCAFFOLDING SOUNDS AMAZING!
But I came for the hammer & the nails....
BUILD YOUR TOOLBOX
- From one tool to a toolbox- Built for speed- Counterintuitive often wins
ONE LAST THING...
WHY ARE BOOSTERS THIS SIZE?
PREVIOUS THINKING RESTRICTS FUTURE THINKING
ALL THE TIME
EVERYWHERE
PRESCRIPTIVE PROCESS IS NOT HELPING
WE RESTRICT THINKING TO WHAT IS INSTEAD OF WHAT CAN BE
Innovation “make changes in something established, especially by introducing new methods, ideas, or products.”
NOT LIMITED TO THE HORSES ASS
Break thinking“Breakthrough thinking requires you to break through something, and that something is your normal linear thinking pattern.”
Source: Matthew May - “In pursuit of elegance” on how to create truly original work
3 THINGS TO-DO ON FRIDAY
FRIDAY MORNING TO-DO LIST
- Setup flexible innovation scaffolding- Experiment, since intuition is not proof- Block calendar for the award/royal visit
FINAL EXPERIMENT: COMMITMENT“HIGH FIVE COMMITMENT”- On my mark- Turn to a partner (3 is ok) and share
one thing you’ll do differently tomorrow
- I will count down (3,2,1) and we do a synchronized “high five of commitment”
THANK YOU!QUESTIONS?
Questions, ideas, cool projects? Contact: lordroos@google.com
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