Andrea Boetti 'Opportunity - Windows Phone in South East Asia' Fortumo

Windows Phone: Dead in Water or Full Speed Ahead?

Andrea Boetti Business Development Manager

Fortumo

¡  Founded in 2007 ¡  Mobile operator billing in 80 countries ¡  Offices in Europe (Estonia), US (San Francisco), China

(Bejing) and India (New Delhi) ¡  Team of 60+ people ¡  Backed by Intel Capital, Greycroft Partners & Mobi Solutions

Fortumo

Microsoft on smartphones

Windows Mobile: Pocket PC 2000

Windows Mobile: 23% market share in 2004

Decline to 5% in 2010

Windows Mobile 6.5 becomes Windows Phone

Windows Phone 8.1

Market Situation

1 in 10 of your users are already gone...

10% in Europe, 5% in LatAm, 5% in USA...

Why are we building for Windows Phone?

Why are we building for Windows Phone?

Why are we building for Windows Phone?

Why are we building for Windows Phone?

Revenue potential in emerging markets?

Source: ~1 million aggregated Fortumo payments from May 2014.

USA: $7

Malaysia: $15.5

Finland: $9.1

Russia: $7.7

Brazil: $9.5

Saudi Arabia: $13

Thailand: $10.1

Where to go with Windows Phone?

Porting your apps

Advertising & Analytics

¡ Localization ¡ Distribution ¡ Pricing ¡ Payment methods

General Guidelines

Q&A

Thank you!

http://fortumo.com http://developers.fortumo.com andrea.boetti@fortumo.com