Analytics-driven media planning - vietnambusiness.tv · Analytics-driven media planning Dacey Calisura Vietnam Digital Academy . Digital Media Planning Team @ OneDigital (now Isobar),

Analytics-driven media planning

Dacey Calisura

Vietnam Digital Academy

Digital Media Planning Team @ OneDigital (now Isobar), 2001

Role of the media planner is evolving

Data in the media planning process

Product info

Past sales

Past campaign performance

Consumer behavior

Site traffic

Social media mentions

Competitive analysis

SWOT

Media trends

Category analysis

Campaign monitoring

Social media monitoring

Insights

Current affairs

5 Tips to making the most of data for media planning

Avoid gut instincts

Have hypotheses' and prove it with data.

Work with credible data

Be driven by insights, not numbers

Get trained.. Then experiment

Learn from experts

Thank you!

Dacey Calisura

Managing Director

dacey@vietnamdigitalacademy.com

www.vietnamdigitalacademy.com

+84 120 466 0889