An Introduction to IMRB (Indian Marketing Research Bureau)

AN INTRODUCTION TO

BY SASTRA UNIVERSIRTY

Introduction

IMRB International is a marketing research University of the Indian market research. One of the top 20 Market Research

companies. IMRB was Set up in 1970. IMRB International is a part of WPP which is

formed by Sir Martin Sorrell in 1985. WPP is a £8.68 billion; revenue company with

138,000 employees in 2400 offices across 107 countries.

IMRB Stands for

India’s first TV rating system

India’s first Radio Audience Measurement system

India’s first IT and Internet studies endorsed by industry associations

India’s first and largest Household Panel

Instrumental in setting up of Market Research Society of India (MRSI) in 1988

Creation of Social Economic Classification (SEC) system by Ashutosh Sinha of MSG, and used by all MR companies in India

IMRB’s Footprint :Own offices in 19 cities covering Seven Countries

Locations in India

Group

IMRB International is a division of Hindustan Thompson Associates (HTA) in India.

IMRB is a member of the Kantar Group, one of the world largest research, information, insight and consultancy network and part of the WPP Group.

Specialisation

Consumer markets, Industrial marketing, Business to business marketing, Social marketing and rural marketing. Supports 40 of the top 50 brands in the

country.

Services (1/2)

Advertising and Promotion research

B2B and Industrial research

Brand research

Channel and retail research

Corporate and Employee research

Services (2/2)

Customer satisfaction research

Mystery Shopper Insights (MSI)

Pricing research

Product and Packaging research

Strategic market research

Strengths

Clients

BAT Group, Bharti Group, Cadbury, Ford Group, Indian Airlines, Intel, ITC Group, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, VST and so on.

Achievements

IMRB won several prestigious awards. Amongst them the most noteworthy being the MR Agency of the year from 2005-2009.

IMRB presented cutting edge research for several years at international forums including ESOMAR and won awards for our efforts.

IMRB have also been awarded the WPP’s Atticus award jointly with JWT.

WebSite http://www.imrbint.com/

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