An introduction to creating podcasts and audio stories
Post on 20-Aug-2015
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CharityComms Digital Communications
on a Shoestring
An Introduction to creating
podcasts and audio stories
Jude HabibFounder and Creative Director,sounddelivery
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Who are you trying to reach?
Your Donors
Your Staff
Volunteers
Global Reach
Trustees
Network Radio
National Newspapers
Local Newspapers
Bloggers
Citizen Media
Social Media Users
Local Radio
Commercial Radio
Funders / Politicians/MPs/Local authority
Trustees.
People Who Don’t Know Who You Are The list is endless!
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Why Audio?
Powerful
Cost Effective
Anonymous
Dynamic
Exciting
Real
Emotive
Controlled
Authentic
Passionate
Grassroots
Targeted
Audio Applications
Magazine style programmes
Stand-alone interviews
Case studies/profiles
Audio diaries/citizen media
Dramas/ Celebs/Ringtones
Project Evaluations
Speeches/Presentations/Events
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Things to remember
Everyone has a different perspective
Stories told simply – music not a necessity
Short and to the point
Different locations, accents, voices, don’t always need a ‘presenter’
Presenter – to sound like they’re enjoying it
Formats – audio diary, magazine, columns, debate, discussion – what’s right for you.
Quality of recording – doesn’t matter if it’s a bit raw but if there is mic rattle people will switch off
Don’t forget you are narrowcasting – not broadcasting
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Scripting tips
Keep it simple
Short sentences
Your script is for facts – your interviews
are for emotion
A simple introduction to set the scene
Always get your interviewees to introduce
themselves
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Endless possibilities…….
Branded Podcasts
Podverts
Audio press release/clips
for journalists
Send to
broadcasters/other media
Audio slideshows
Citizen/Social Reporters
Mobile Phone Campaigns
To update
trustees/Stakeholders
Audio Dramas
Online Radio Stations
Incentives to marathon
runners – links to
websites / JustGiving
sites
Evaluations for Funders
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