An eye on China – Guido Ghedin

Talent Garden, MilanFebruary 21st, 2013

AN EYE ON CHINA

#EyeOnChina

DIFFERENTDIGITAL LANDSCAPES

A VIEWPOINT ON

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http://youtu.be/oJLqyuxm96k

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INDIABiggest country on Facebook by 2015. 560 million people under the age of 25.

source: BusinessWeek, 2012

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PHILIPPINESOver 93% of Internet users are on Facebook.

source: Social Bakers

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INDONESIAThird biggest country on Facebook.Jakarta is the most active city on Twitter worldwide.

source: Semiocast, 2012

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SWAZILAND92,5% of users access Facebook from a phone.

source: Social Bakers

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In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users.

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Facebook took 5 years to pass Mixi in Japan. LINE mobile app took 1 year to pass both.

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AN EYE ON CHINA

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BILLION PEOPLEOVER 1.3

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UNDER 30500 MILLION

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OVER 550 MILLIONINTERNET USERS

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SHENZHEN IS THEMOST CONNECTED CITY

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1.1 BILLIONMOBILE USERS

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OVER 300 MILLION3G/SMARTHPONE USERS

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IN ONE YEAR (2011-2012)50M TO 200M 3G USERS

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USE INTERNET VIA PHONE97% OF YOUNG/URBAN

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And they are not on Facebook.

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SHARE!

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DIGITAL LANDSCAPE IN CHINA:THE THREE GIANTS

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TENCENTQQ app has 700M users

GAMING & MESSAGING

ECOMMERCE ALIBABAwith Taobao & Tmall

BAIDU 92% of the market share

SEARCH

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SOCIAL MEDIA IN CHINA:A QUICK INTRO

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SINA WEIBOthe main social network: over 300M users

YOUKU + TUDOUvideo sharing platform(s)

KAIXIN001another social network with over 100M users

WEIXIN/WECHATTencent’s mobile messaging & social ntwk app

RENRENa social network founded in 2005 (over 100M users)

plus

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LET’S PLAY A LITTLE GAME

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RenRen

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RenRen

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Youku

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DianDian

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Mogujie

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TuDing

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MeiShiXing

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Kaixin001

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PaPa

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Meilishuo

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WeChat

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WeChat

PinFun

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PinFun

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HOW ABOUT THE WALL?

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source: gizmodo

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source: en.greatfire.org

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JUNE 4th

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MAY 35th

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18th NATIONAL PARTY CONGRESS

(十八大 Shíbā dà)

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SPARTA(斯巴达 Sībādá)

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THANKS!guido ghedin@guido_ghedin

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