Amy Burgess: Social & Digital Media Communications Portfolio

Post on 06-Apr-2017

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Amy Burgess

Social & Digital Marketing Communications

amyjenglish@gmail.comlinkedin.com/in/amyjburgess

Samples of content creation, copywriting, social media & digital marketing campaigns.

Social Media Content Creation:Food styling, photography & copywriting

Social Media Partnerships & Giveaways:Strategic partnerships with like brands to increase reach & engagement with new consumers

Multi-brand Giveaway for Target Made to Matter Program: 26K + Entries

Suja Holiday Giveaway for Suja Fans: 12 Prizes throughout December

Graphics created by Graphic Designer

Social Media Campaigns:#itsthejuice surprise & delight social campaign encouraging users to share their experiences with the brand for a chance to win or gift free product, earning 90MM+ impressions & dramatic increase in user generated content across all social channels

Positive social feedback: “Thanks for brightening my day and adding a whole lot of color @lovesuja

#itsthejuice”Amplified with content partnerships with

BuzzFeed, Well+Good & PopSugar

Blog Content:Health/wellness content, recipes & giveaways

Graphics created by Graphic Designer

Website Optimization:Updated overall user experience to make website easier to shop, added new product offerings (gift cards, subscriptions, new product lines) & created Rewards program for VIPs

Graphics created by Graphic Designer

Digital Media Campaigns: Limited edition product launch garnering 20MM+ impressions, crazy love from celebrities & influencers – Awarded BevNet’s 2016 Best Marketing Campaign & Featured in AdWeek

E-commerce & Email Marketing:Monthly e-commerce sales promoted via social, digital & e-mail marketing initiatives

Graphics created by Graphic Designer

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