AMPI Vallarta IDX / WP Plugin PPT Feb, Jun, Dec 2013

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This presentation was given in Feb, Jun and Dec of 2013 to AMPI Vallarta and the AMPI MLS committee

Transcript

How important is your

website ?

NA

R p

olls

over

100,0

00 h

om

e

buyers

every

year…

(Pre

se

nte

d J

un

e 2

01

3)

•2

00

9 -

Of

ho

me

bu

ye

rs u

sed

th

e i

nte

rne

t to

se

arc

h

for

a h

om

e –

pri

ma

rily

in

an

MLS

syst

em

87

%

•2

01

2 -

Of

ho

me

bu

ye

rs u

sed

th

e i

nte

rne

t to

se

arc

h f

or

a

ho

me

-p

rim

ari

ly i

n a

n M

LS s

yst

em

90

%

•O

f h

om

e b

uye

rs o

f a

ll t

yp

es,

fo

un

d t

he

ho

me

th

ey

pu

rch

ase

d o

n l

ine

36

%

•O

f in

tern

et

ho

me

bu

ye

rs f

ou

nd

th

e h

om

e t

he

y p

urc

ha

sed

on

lin

e7

5%

•O

f h

om

e b

uye

rs f

ou

nd

th

eir

ag

en

t o

n l

ine

•T

he

y i

nte

rvie

we

d h

alf

as

ma

ny a

ge

nts

as

no

n i

nte

rne

t

use

rs8

5%

•O

f in

tern

et

ho

me

bu

ye

rs u

sed

a r

ea

lto

r9

1%

•O

f n

on

in

tern

et

ho

me

bu

ye

rs u

sed

a r

ea

lto

r7

1%

•2

00

9 –

the

nu

mb

er

of

ho

me

bu

ye

rs w

ho

fo

un

d a

pro

pe

rty i

n p

rin

t a

dve

rtis

ing

25

%

•2

01

2 –

the

nu

mb

er

of

ho

me

bu

ye

rs w

ho

fo

un

d a

pro

pe

rty i

n p

rin

t a

dve

rtis

ing

1%

•T

he

avg

nu

mb

er

of

we

eks

a b

uye

r se

arc

he

d b

efo

re

bu

yin

g a

nd

… t

he

avg

nu

mb

er

of

ho

me

s vie

we

d1

0

•In

tern

et

bu

ye

rs s

pe

nd

60

% o

f a

n a

ge

nts

tim

e a

nd

bu

y

3x f

ast

er

3x f

ast

er

•2

00

9 -

nu

mb

er

of

rea

lto

rs p

oll

ed

wit

h w

eb

site

s6

0%

•2

01

2 –

nu

mb

er

of

rea

lto

rs p

oll

ed

wit

h w

eb

site

s6

6%

•T

he

pe

rce

nta

ge

of

AM

PI

Va

lla

rta

-Na

ya

rit

wh

o h

ave

con

tra

cte

d t

he

Fle

x I

DX

21

%

Home Buyers… Wantto

Search the Internet for

Properties….

(and its

more

cost effective for

you)

The b

est

mark

eting is d

riven b

y

what

custo

mers

want

-

Not

by w

hat

you w

ant

from

your

custo

mers

….

Multi List Services in Puerto Vallarta

Some people use the MLSV service.. Which looks like this

Some People use the Flex IDX

The IDX Comes in a Number of Presentations

1.

2.

2.

3.

3.

4.

4.

4.

4.

Disclaimers….

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