American Origin Products: The Ginseng Story · History of U.S. Ginseng Exports by Volume (MT) China Hong Kong US Ginseng Exports to China & Hong Kong, 1995 - 2015 . What Can GI’s
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American Origin Products: The Ginseng Story
Butch Weege President, American Origin Products Association
Past Int’l Marketing Director, Ginseng Board of WI
Native Habitat
• Canopy Under Deciduous Hardwood • Rich, well-drained soils
• Grows best in 70-80% shade
– Slow-growing & long-lived • Life spans 30 -50+ years
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An Industry In Crisis
Piracy Is Destroying An Industry
1990
Growers: 1,400 Production: 2.4 million lbs. Value: $125 million
2015
Growers: 183 Production: 0.6 million lbs. Value: $45 million
Wisconsin Ginseng Industry Profile:
2005
Growers: 140 Production: .5 million lbs. Value: $15 million
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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 China 22.9 48.8 55 105.4 67.3 65.7 85.4 125.5 136.4 121.9 42.6 117.8 163.3 80.6 106.3 181.5 229.4 74.3 123.1 140.7
Hong Kong 605.9 549.1 524.5 483.5 301.3 274.8 286.3 142.2 92.2 124.8 36.3 26 89.1 84.6 109 97.7 86.3 71.7 97.6 55.7
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History of U.S. Ginseng Exports by Volume (MT)
China Hong Kong
US Ginseng Exports to China & Hong Kong, 1995 - 2015
What Can GI’s Bring to the Table?
u Preserve Heritage and Skills
u Create jobs that stay
u Promote Regional Reputation and Tourism
u Drive Export Demand and Revenue
u Assure High Quality
u Through Traceability Increase Consumer Trust
Our Solution: American Origin Products Association
(AOPA) – 501c6 &
American Origin Products Research Foundation (AOPRF) – 501c3
Key Goals of these Organizations
• Recognition for AOPs as GI’s • Mutual recognition not only in the current U.S./EU trade
negotiations but in other scenario’s as well • Enforceable funded protection • Research collaboration for rural development benefits
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