Transcript
Southeast UniversitySchool of Science And EngineeringDepartment of Textile Engineering
Md. Wasiuzzaman
Lecturer
Department of Textile Engineering
School of Science & Engineering
Southeast University
Name ID No
1. Fahad Bin Mhabub 2011100400064
2. Mohammad Mohiuddin Chowdhury 2011100400078
3. Haris Uddin Mohammad Sakil 2011100400079
4. Afroza Afrin Pinki 2011100400081
5. Sumaiya Afroze 2011000400054
Objective of this report is to analyze the commercial
Outfitters Brand “American Eagles” . This is also to analyze Supply
Chain, Environment, Associates, and Communities of this World
Known legend Clothing Brand.
We tried to build up some analyzing reports on American Eagles
Outfitters which can make this world more beautiful and
comfortable to survive.
The company was founded with one store, in Novi,
Michigan, In1977.
“|American Eagle” a leading lifestyle retailer that designs, markets,
and sells its own brand of relaxed, versatile clothing for 16- to 34-
year-olds, providing high-quality merchandise at affordable prices.
In 1994, American Eagle Outfitters, Inc. went public on NASDAQ
under the “AEOS” symbol. Over the next decade, the company demonstrated
outstanding growth and profitability, solidifying its position as a leading lifestyle
brand.
This company began trading on the New York Stock Exchange under the
symbol “AEO”. Their shareholders include associates, individuals, large
financial institutions, socially responsible investment funds, and everyone in
between.
With corporate offices in three very distinct locations –
1. Pittsburgh
2. New York City
3. Hong Kong - American Eagle Outfitters, Inc.
Pittsburgh-Based Headquarters & Corporate Office
New York Based Corporate Office
Hong Kong Based Corporate Offices - American Eagle
Outfitters
AE's lifestyle collection includes casual basics like khakis, cargos, and jeans; fashion tops like rugbys, polos, and graphic T's; and functional items like swimwear, outerwear, footwear and accessories.
The company has more than 1,000 stores in every US states, as well as Puerto Rico, Canada, and the Middle East.
Segregations of products is two1. Men2. Women
& their top categories
1. Jeans2. Tees3. Shorts4. Shoes
The partitions of wears of man be in three portion
1. Mean tops
2. Men Bottoms
3. Shoes
4. Accessories
Tees & HenleyTanksPoloShirtGraphic Tee- appliqué, signature, college, pro teesOuterwearSweatshirtsSweaters
Shorts- Board Short, Classic, Cutoff, Long board, PrepJeans- Straight, Relaxed, Boot cut, Original Boots, Skinny, SlimPants- Straight, Relaxed straight
Flip FlopSneakerCasualsBootSock
TiesSunglassesBeltWatchWalletJewelryCologen
Tees & polosTanks & camisGraphic teesShirt- Sleeveless, Blouses, Button down shirtsOuterwear- Sweatshirts, Sweaters & Cardis
Shorts- Woven sorties, Festival sorties, Denim sorties, Midi, Bermudas.Pants & CropsDresses & Skirts- Shift dresses, Maxi, Corset, Cinch waist, Bodycon, SkirtJeans- Straight, Crops, Jeggings, Skinny,
Flip flopsSandalsFlatsheelsSneakersBoots
BagsBeltsHair accessoriesSunglassesScarvesJewelry- Bracelets, Earrings, Necklaces, RingWatchHats
If late in deciding which graphic t-shirt or what denim style to put in stores next season, thats may also make it more difficult for suppliers to make those products and deliver them on time.
Developing an efficient process to bring AEO design concepts to market is one of the most critical aspects of business.
The following map illustrate countries and regions where we had at least one active supplier
American Eagle Outfitters, Inc. is committed to Developing better business practices to promote a Cleaner and healthier planet
1. Energy Audit of Corporate Office2. Energy Reduction In Stores3. Water4. Carbon Emissions In Transportation5. Sustainable Practices in Cafes
Reduced PackagingShopping Bags, Gift Boxes & Shoe BoxesUse of Recycled Content in Paper MaterialsUse of Recycled Content in Paper MaterialsEnvironmentally-Friendly ProductsPolicies Against Animal Cruelty
Paper Composation POUNDS
30% Recycled Content & Made With Wind Power 265,278
30% Recycled Content 77,936
10% Recycled Content 433,907
100% Recycled Content & Made With Wind Power 1,422
TOTAL 778,543
Environment Goals
• Improve corporate office energy efficiency based on results of July 2010 energy audit.
• Measure and expand reporting on recycling efforts in company-owned facilities.
• Conduct company-wide carbon footprint to identify key opportunities for emission reduction.
American Eagle Outfitters, Inc. is committed to investing in and giving back to the communities that contribute to success.
Jumpstart
AEO joined forces with Jumpstart, AEO became its first national sponsor. AEO invited their customers to donate to the Student Conservation Association’s programs that empower young people to conserve the environment.
SCA
AEO is currently the presenting sponsor of SCA’s Alternative Spring Break program. This distinctive program sends dozens of college students from across the United States to national parks, such as the Grand Canyon, to complete two weeks of conservation service.
Big Brothers Big Sisters The BBBS’s mission is to help children reach their potential through professionally supported one-to-one relationships with measurable impact.
Other concern “Breast Cancer Awareness Month”
American Eagle Outfitters, Inc. is now a portfolio of brands, with American Eagle Outfitters for 15 - 25-year-old girls and guys, Aerie for the college girl, AE.COM , the online home of all of our brands, ships to 76 countries worldwide.
Over the past few years, AEO have expanded into the international market. They launched stores in Canada in 2001 and opened 3 franchise stores in the Middle East in 2010. AEO’s first franchise stores in Hong Kong, China, and Russia opened in early 2011, and the company has plans for expansion into Japan and Israel in the near future.
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