Ambassador You for Chamber Minority Business Council

Ambassador YOU:Five Ways to Use Social Media to Build Business Relationships

The State of Social Media Q4 2012

• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.

• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5

million unique visitors in October, 2011.• Americans spend more time on Facebook than they

do on any other U. S. website. • Close to 40% of social media users access social

media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/

5 Ways to Use Social Media

1. Listen2. Connect3. Engage4. Publish5. Measure

5 Ways to Use Social Media

1. Listen2. Connect3. Engage4. Publish5. Measure

Why Integrate Social Media?

• Study Shows Small Businesses That Blog Get 55% More Website Visitors

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

The Tools and How They’re Used

PublishConnect Listen Engage

Home Base

Listen -- ToolsThe quickest way to monitor content on the social Web is to use a feed reader.

Connect and Expand Your Network• Find people like you, or those who share

community interests and expand your network• Read lots of content, follow the communities’

blogs• Learn who makes up your network; who are

fans and followers?• Enter contacts regularly into your social

networks.

Engage

1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,

quality content6. Create meaningful,

long-lasting relationships

Engage: Facebook

• Use 3rd Party app for ALL promotions.• Use timeline feature to tell the history of your

organization.• Post as the page; comment as individuals.• Schedule responsiveness and engagement

with brand representatives.• Admins: “Like” partner business pages, donor

pages, community pages; tag in posts.

Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.

Connect -- Twitter

PublishSmall Businesses That Blog Get 55% More Website Visitors

– Tell the story behind the story– Capture search engine results– Share your information in a compelling way– Produce content to share across networks– Create brand loyalty

Measurement

Results• In a year that commercial air traffic was down

significantly, Charlottesville-Albemarle Airport saw traffic increases of 10% from the regional airport, due to relationship development and engagement.

Results• Brand positioning for

HemoShear enabled the company to create a solid, consistent presence online and in person.

Results

• Scarpa’s social media engagement resulted in a 20% increase in sales in 2011.

Results• Brand positioning coupled with social media

strategy increased traffic to Dental Health Partners’ website from a few hundred to 4,609 visits, 500 of them from mobile phones.

Questions?Thank You!

mjaggers@jaggerscommunications.com

www.jaggerscommunications.com