Amagi presentation smart advertising on tv

Smart Advertising on TVPut your money where your market is

Amagi enables local/regional advertisers to leverage TV for

targeted advertising

sms amagi to 54999

Who are we………..Best Startups in India in 2010

… Addressable Market Size: Rs.9,400 crore (~USD 1.86 billion) …

http://amagimedia.co.in/Buzz/businesstoday-image-new.png

The 10 Hot Indian Startups You Need To Watch

Why you should care: Amagi is one of the early players in this underdeveloped market. Predictions of a Rs.50 billion (~USD 993 million) market for local television advertising in India by 2015 provides a healthy plate for Amagi to dig into …http://www.businessinsider.com/the-10-hot-indian-startups-you-need-to-watch-2011-11?op=1

2011’s Most Promising Startups from India

… Amagi mixes media & technology beautifully and the end result is a great technology that delivers localized advertising in a very targeted fashion …

http://www.pluggd.in/2011s-most-promising-technology-startup-from-india-297/

Amagi Media is a unique mix of media & innovation that has made way for a new TV Media advertising platform. Amagi makes advertising on premium TV channels affordable & sensible for any businesses/Brands. 

Amagi is an ad network for TV

– Buys media inventory

– Partners with Operators

– Sells advertising spots to local advertisers

Amagi appears in the most prestigious FORBES Magazine..!!

Amagi’s New Trick for Broadcast Advertising

http://amagimedia.co.in/Buzz/Forbes-India-Magazine.pdf

IMPACT magazine features Amagi in its cover features “tech rules the waves”

http://amagimedia.co.in/Buzz/Impact-VOLUME-8-March-2012.pdf

Board & AdvisorsBaskar S, Co-founder15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft

Works on strategy,investments and R&D

Srinivasan KA, Co-founder15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft

Works on strategy, business development and marketing

Srividhya S, Co-founder

15+ years experience Bachelor’s Computer ScienceCo-founder of Impulsesoft

Works on engineering and technology deployment

NS Raghavan, Investor & Board Member

Co-founder and Jt. MD Infosys

Pradeep GuhaAdvisor

Ex-President Times of India,Ex-CEO ZEE TV,Consultant 9XM

Vikram KaushikAdvisor

Ex-CEO Tata Sky

2. Amagi sells ad spot to advertisers on a region-by-region

basis

3. Amagi shares profit with operators

1. Amagi buys ad spots

Amagi : Business model

MSO and DTH Operator

Partnerships

Broadcaster Partnerships

Amagi ad Syndicate Network

Amagi Technology

Ads without Amagi – cable subscriber

Delhi

Bangalore

Hyderabad

MSOs

Ads with Amagi – cable subscribers (MSO)

Delhi

Bangalore

Hyderabad

MSOs

Television- Most Influential but expensive

Source: TAM Media Research & AC Nielsen

TV advertising

Businesses and TV advertising

Need this But are forced to buy this

Brands/Businesses

National TV ads: Drawbacks

High spillage & wastage Very expensive

Amagi Introducing targeted ads on TV in Market

Ad spots on premium TV channels.On a per-city basis. At rock-bottom prices

Amagi targeted advertisements

Same ad spot used by different regional advertisers in different regions

Geographic targeting

News on national channel

National – Channel Promo

Your Ad Your ad in Ahmedabad

Local ad in Hyderabad

Local ad in Bangalore

Hyderabad

Vijayawada

Vizag

Different ads in different cities on same channel

Amagi National/Regional Channel OfferingNo.1 Bollywood lifestyle channel

Leading Hindi news channel

Premium English news channel

The new age Hindi movie channel

Premium Hindi News Channel

Blockbuster Telugu movie channelKarnataka’s largest music channel

Karnataka’s largest movies channel

Karnataka’s only comedy channel

Bollywood Entertainment & Youth Centered

ZoOm

ZoOm From India’s largest media group

– Bennett & Coleman From the publisher’s India’s largest Film magazine

– FilmFare Focused on Bollywood based entertainment and lifestyle

Why advertise with ZoOm?

MOVIES - UTV MOVIES

UTV Software Communications Ltd, India’s first integrated global media and entertainment

“We are a creatively led company which believes in setting not following trends.”- CEO Manish Agarwal

Library of more than 650 titles

Blockbuster World TV Premieres every month

UTV Motion Pictures Titles Exclusivity with the channel

UTV Movies Channel USP

UTV Movies - Rock solid library!

PREMIUM NEWS - Aaj Tak, Headlines Today & IBN7

Why advertise with AT?

• India’s No.1 Hindi News Channel

• AT has the highest Top Of Mind Awareness amongst the news channels followed by its competitors

• AT has a Brand Equity Index of 4.3 among the news channels, which is more than twice that of its nearest competitor

• In the Brand Derby survey AT was the only channel that featured in the list of very Successful Media Brand

• The AC Nielsen study was undertaken in 6 metros and was based on exhaustive interviews with Males in the SEC A/B/C category, age group 25-50

Source: in.nielsen.com

* Available in select cities

India’s Premium English News Channel

Changing the face of Hindi television news journalism

• IBN7 comes from India’s one of the leading media conglomerate

• In the words of Rajdeep Sardesai “The ultimate star of a news channel is news”

• IBN7 promises to treat news as sacrosanct and to bring India face to face with HARD NEWS

• It is interactive and inclusive in news delivery

* Available in select cities

REGIONAL – Udaya Music, Udaya Movies, Udaya Comedy, Maa Movies

Karnataka’s largest music channel

How to advertise locally with Amagi?

1 2 3 4

In just 4 steps

1. Pick the Region

2. Pick the Channel & Package

Hindi & English

Kannada

Telugu

3. Brief us for the TV Creative

4. Buy the package

Pay for only what you need

Advertisers (500+)

For any query or media solutions :- Ajay Kumar Gupta

Mob :- +91 855 300 9999E-Mail Id :- ajay@amagi.com