Alternative assessment metrics initiateve meeting 1 opening

Do We Need Standards for

Alternative Metrics?

What are we hoping to accomplish?

Todd Carpenter, Executive Director, NISONISO Alternative Assessment Initiative

Discussion Forum #1 San Francisco, CA | October 9, 2013

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• Non-profit industry trade association accredited by ANSI with 150+ members

• Mission of developing and maintaining technical standards related to information, documentation, discovery and distribution of published materials and media

• Volunteer driven organization: 400+ spread out across the world

• Responsible in various wasy for standards like ISSN, DOI, Dublin Core metadata, DAISY digital talking books, OpenURL, MARC records, and ISBN

About

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We stand on the shoulders of giants...

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The Mighty Citation

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Impact factor

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Thomson-Reuters IMPACT FACTOR

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Two Stanford Students

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They wrote a paper

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They started a company in someone’s garage

Photo: APFriday, October 11, 13

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Citations are awesome, aren’t they?

A perfect solution to all the world’s problems, no?

A simple conclusion can be drawn

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“What Des-Cartes did was a good step. You have added much several ways, & especially in taking ye colours of thin plates into philosophical consideration. If I have seen further it is by standing on ye shoulders of Giants."

Back to Sir Isaac Newton

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Citations aren’t always what we think they are

Caveat emptor

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Another problem with citations

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So where to from here?Friday, October 11, 13

Define altmetrics, please

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Usage Based Metrics

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Clickstream Analysis

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Social Media Metrics

Image: Danny Brown, The State of Social Media Marketing 2012

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Clickstream data yields high-resolution maps of science

Johan Bollen, Herbert Van de Sompel, et al. PLoS One, February 2009

Clickstream network analysis

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Clickstream data yields high-resolution maps of science

Johan Bollen, Herbert Van de Sompel, et al. PLoS One, February 2009

Clickstream network analysis

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Behavioral Metrics

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Multivariate analysis

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Sentiment Analysis

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Image: Domenico, Caron, Davis, et al.

Citation of non-traditional content

Citations to new forms of communication aren’t as simple as one might think.

Define a use of this?

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We’ve got what, now how?

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Image: Flickr user karindalziel

What can be measured?

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How do we measure things?

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At what granularity do we measure things?

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Which measurements are valuable?

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How do we ensure the validity of those measurements?

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How to (or even if we should) deal with other issues

such as gaming?

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Issues we face with alternative

metrics

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Basic Definitions

(So we are all talking about the same thing)

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Comparison across providers

Source:  Scott  Chamberlain,  Consuming  Article-­‐Level  Metrics:Observations  And  Lessons  From  Comparing  Aggregator  Provider  Data,  Information  Standards  Quarterly,  Summer  2013,  Vol  25,  Issue  2.

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Consistency in what is counted

Source:  Scott  Chamberlain,  Consuming  Article-­‐Level  Metrics:Observations  And  Lessons  From  Comparing  Aggregator  Provider  Data,  Information  Standards  Quarterly,  Summer  2013,  Vol  25,  Issue  2.

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Authorship-----

Disambiguation&

Contributor Roles

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Open exchange of component data

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TRUST

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What is NISO trying to do?Friday, October 11, 13

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Alterna(ve  Assessment  Ini(a(ve  

Phase  1  Mee(ngsOctober  9,  2013    -­‐  San  Francisco,  CADecember  11,  2013  -­‐  Washington,  DC

January  23-­‐24  -­‐  Philadelphia,  PA

Phase  1  report  expected  in  May  2014

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Alterna(ve  Assessment  Ini(a(ve  Phase  2

Presenta(ons  of  report  (June  2014)Priori(za(on  Effort  (June  -­‐  Aug,  2014)

Project  approval  (Sept  2014)Working  group  forma(on  (Oct  2014)

Consensus  Development  (Nov  2014  -­‐  Dec  2015)Trial  Use  Period  (Dec  15  -­‐  Mar  16)

Publica(on  of  final  recommenda(ons  (Jun  16) Friday, October 11, 13

Criticism

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Why now?Isn’t it too soon?

Can NISO to do this?

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How soon is now?

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These things take time

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It will be hard to changeFriday, October 11, 13

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“All I see now is blonde, brunette,

redhead”

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One Very Last Thing…

Image from Will Lion: http://www.flickr.com/photos/will-lion/2646213692/

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Thank you!

Todd Carpenter, Executive Directortcarpenter@niso.org

National Information Standards Organization (NISO)3600 Clipper Mill Road, Suite 302

Baltimore, MD 21211 USA+1 (301) 654-2512

www.niso.org

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