Transcript
DESIGN & CREATIVITY ARE CRAFTED INTO OUR LIFE...
ABOUT US
VISION
More than 12 years of experience in business development and
marketing strategic especially in hotel & restaurant of our
specialists. Alpha Creative was established from the idea of
bringing the professional value brand for the successful of our
clients.
After 4 years operated, Alpha Creative with a new vision not
only building up brand but supporting the successful business of
our valued clients as well. A new Alpha Marketing has been
developed to o�er online sales & marketing service to meet the
new developed trends of ecommerce. Our customers have
already appreciated the creativity, reliability, and expertise to
solve their problem of business development and profits.
DEVELOPMENT TEAM
Phan Huu DucStrategic Director
More than 12 years of experience in business
development & marketing strategic for
international hotel chains such as Accor hotel,
Best Western, Anlam. Duc is an expert in setting
up sales systems for hotels, planning through
product needs, strategic planning and market
development programs. Duc has developed
extensive relationships with the international
company's leading in travel, domestic travel
agents and online sales channels as well as
global commercial companies. He understands
how online sales distribution becoming an
important part of the sales and marketing plan.
Phan Quang DaiBusiness Development Director
Over 8 years experience in the hospitality
industry. Professionally trained by Swissbel
hotels, Dai has started his first job in Movenpick
Saigon Hotel since 2008, where he managed
business development. A strong understanding
and experience of sales & marketing in hotel, Dai
has undergone several senior management
positions in large hotels and resorts such as
Director of Sales & Marketing of 4-star luxury
resort Sea Horse Resort Mui Ne. Sales Director of
5-star hotel Movenpick Saigon, General Director
Bavico Hotels & Resorts, Group Director of Sales
and Marketing of Merperle Hotels & Resorts. As
a Business Development Director at Alpha
Creative, Dai will bring the most excellent
business to our clients.
Phan Thanh LuanCreative Director
Luan has graduated in the University of Art in Ho
Chi Minh City. Luan has 10 years of design
experience in arty graphic design. Before
establishing Alpha Creative, Luan was a Head of
branding development of Best Western hotel,
Celadon International. He also has an excellent
designing for a brand of milk in Australian and
New Zealand
Luan said each project is a challenge of visual
and interactive. He is confident that when
creating successful innovative product will bring
the intangible value of the brand if we are always
polished and nurtured.
SENIOR CONSULTANT TEAM
Gary FletcherSenior Consultant of Hotel Development
Gary has over 40 years of involvement in the
hotel industry, from operations management and
development through design and construction.
Over eight of those years were with Westin Hotels,
both in hotel management and with the design
and construction subsidiary of Westin Hotels. He
was hotel General manager with Sheraton, Red
Lion, and Best Western properties. During the last
thirty years, Gary has been president of Dow
Fletcher & Associates which was ranked in the
top 100 Hospitality Design Giants by Interior
Design Magazine for most of those years. He has
managed projects from Alaska to Saudi Arabia,
including interior design, architecture, purchasing,
major renovations and construction.
Antoine SirotSenior Consultant of Hotel Management
Since Childhood, Antoine Sirot has been brought
up in the tradition of the French hospitality and
naturally he decided to enter the most prestigious
hotel school in Europe, the world top “Ecole
Hoteliere de Lausanne”. Most of his experiences
are in senior management positions within the
Accor hotel management worldwide giant with
20 years of services in the group. From 2002 to
2008, Antoine Sirot held the position of Hotel
General Manager and Cluster General Manager in
southern Vietnam for the ACCOR group in Dalat
and Phan Thiet. Currently Antoine SIROT has
been engaged in developing of several hotel
projects as assuming the role of Chief Executive
Officer for a 5 star resort chain with high-end
brands including An Lam Saigon River, An Lam
Ninh Van Bay.
BRANDINGSERVICESDiscovery & Brand StrategyCompetitive AnalysisBrand AuditBrand Equities
Brand IdentityNaming & SloganLogo DesignStyle & Usage Guideline
InteractiveWebsite Design & DevelopmentResponsive Design & ImplementationWireframe & PrototypingUI/UX Expertise & TestingContent Management SystemApplication Design
PhotographyArt DirectionArchitechtural & LandscapeF&B PhotographyHospitality PhotographyDigital imaging & Retouching
DesignMarketing CollaterallsProposals & PresentationsPowerpoints DesignCampaignsAdvertising MaterialsEvents & PromotionsBrochure & CataloguePackaging Design
Social Media & Inbound MarketingSocial Audit & Program StrategySocial Account CustomizationEmail Marketing
Content DevelopmentContent AuditContent DevelopmentCopywriting
Print ProductionPrint DirectionO�set PrintingCraft Production
OUR PROCESSFOR BRANDING
BRAND ACTIVATION& IMPLEMENTATION
• Sales & Marketing tools• Brand signatures• Website development• Social media strategy• Architecture brief• Human resources• Others
VISION BRANDCULTURE
STRATEGICPLATFORM
BRANDEXPRESSION
BRAND ACTIVATION& IMPLEMENTATION
BRANDOPPORTUNITY
INSIGHT
• Customer segmentation• Market competition• Assets, resources and capabilities of the owner and operator
BRAND CULTURE
• Value proposition• Target audience• Brand persionality• Brand traits• Brand essence
BRANDEXPRESSION
• Visual identity• Product concept• Brand hallmarks
HOTEL SALESAND MARKETINGSERVICESHotel Sales Representation International presenceStrong online and o�ine reachDedicated sales callsProduct and destination trainingsMonthly reports review and future actionRegular communication with your sales team for coordination
Hotel Proactive MarketingRegular launch of newsletters Participation in travel showsParticipation in road showsOrganizing familiarization tours
Hotel Online Marketing AgencyHotel website designSEO - Search Engine OptimizationSEM - Search Engine MarketingMeta-Search marketingRetargeting & remarketingReputation managementSocial media marketingCustomer relationship managementRepresentation servicesGlobal distributionTrip Advisor, Holidaycheck, OTAs
Hotel Website DesignMulti device displaysIntuitive user-interfaceConversion Driven NavigationRich content and dynamic visualsVideo and dynamic image galleriesBrand matching look and feelSocial media integrationMulti language optionsBest practices in SEO Open-Source CMS Analytics tracking
Online Distribution Systems Setup and Management Channel ManagerManage Online travel agenciesGet booked faster onlineRemove manual entry in real-time Have all your rooms online at once
Booking EngineManage bookings through websiteManage rates and promotionsIncrease conversionsSave time with quick and easy setup
P R O J E C T S ( B R A N D I N G )
P R O J E C T S ( S A L E S & M A R K E T I N G )
O U T S TA N D I N G P R O J E C T S
92 HAM NGHI STREET, BEN NGHE WARD, DISTRICT 1, HO CHI MINH CITY, VIETNAM
TEL: +84 8 6682 9902 • EMAIL: HELLO@ALPHACREATIVE.VN
The images is the property of AlphaCreative® and its protected by copyright. Any reproduction/used in whole or part is strictly prohibited.
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