Transcript
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ACCELERATING THE ADOPTION OF MOBILE DATA
Allegro Product Presentation
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Wireless Data Dream
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Installed Base of Monitor and Nomadic use Devices
ADSL
8006004002000 100 300 500 700
Standard QoE ADSL
2.5G
2.75G
3G
HDSPA
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proprietary & confidentialproprietary & confidential
Installed Base of Monitor and Nomadic use Devices
200
11600
1400
1200
1000
800
600
400
200
0
Millions
200
2
200
3
200
4
200
5
200
6
200
7
200
8
WAP 1.x
WAP 2.x XHTML
Handsets with WAP (total)
Notebook PCs (total)
Notebook PCsw/WLAN (total)
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Variety of content types and devices
Department Store Branded portal
Department Store Branded portal
Open InternetOpen Internet
IntranetIntranet
Walled garden Branded Portal
Walled garden Branded Portal
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Mobile Data User Experience
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Multiple operators
MNVOs
Fixed line services WiFi/WiMax
Handset manufacturers
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Speed is the killer application
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Demo Flow
Hosted
Mobile Network
Flash Networks
(Amsterdam)
Public Internet
NettGain MAESTRO
Optimized
Non-Optimized
3G
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Demo
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All Devices, All Content
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Speed Challenges
Protocol sideTCP transport: chatty
Not optimized for cellular networks
Application sideHTTP application: chatty
Complexity of calling an application
Content sideComposition of web pages
Inefficient object handling
Redundant content
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Multipart: Chatty Protocols V. Multipart Gateway
Browser
WAP Server/GW
xHTM
LReq
uest
Get
Obj
. #1
Obj. #
1 Get
Obj
. #2
Obj. #
2
Get
Obj
. #3
Obj. #
3 Get
Obj
. #N
Obj. #
NChatty Protocols
Multipart Gateway
Browser
WAP Server/GW
Multip
art P
age
Request
T0
T0
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Acceleration Factors
Orange SFR Vodafone T-Mobile Vivo
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NettGain
Mobile Carrier
Public Sites
Exchange ServerIntranet
VideoGames
Content Providers
Internet
Enterprise
2.5G – 3G -WLAN File Server
NettGain™ - Maximising Profitability
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Benefits
Increased data usage
Improved user satisfaction
Enhanced network utilization
Enabling of new business models, such as ISP over cellular
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Additional Features
Accelerated browsing and email access
Session continuity
Consistent user experience
User configuration of quality vs. speed
Header enrichment
Transparency to billing systems
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Flash Networks
CZ
NL IL
DE AT
SK
IT
UK
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Leaders in customer responsiveness
Professional Partnership
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ACCELERATING THE ADOPTION OF MOBILE DATA
Thank You
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