All about LCM - ethos, approach and examples

All about Logical Creative MarketingJanuary 2010

Passionate. Professional. Visionary.

Who are LCM?

• Founded in 1989• Investors in People accredited• Well-respected in the region and in their sectors

IT/Technology/ManufacturingPublic/Third sectors & not-for-profitProfessional services (accountancy & legal)Southern based fast-growth companies

• Strategic marketing partner with professional processes and genius creativity

• Marketing implementation across branding, PR, Web and digital, marketing materials, advertising etc.

A selection of LCM clients

Strategy first

Our ethos…

Our marketing planning process

Product A

Resellers

Direct Marketing

Segment 1

Reputation

PRODUCTS ,BRANDS,VALUE PROPOSITION

INTERNAL PARTNERS &CHANNEL

CUSTOMERS & SEGMENTS

USAGE, LOYALTY, REFERRALS& CASE STUDY

COMMUNICATIONS

Product B

Product C

Product X

Alliances

Distributors

Segment 2

Segment 3

Segment X

Web

PR

Networks & Communities

Pricing

A common approach to marketing

LCM’s approach to marketing avoiding

We get to the heart of your business

Public relations

Branding & graphic design

“I can’t believe it. Everyone in our sector is talking about our new brand – we have never had such a high profile.” Nicki Youern

“The re-branding has energised everyone. The staff love it.” Tom McMurray

“Just wanted to say thanks for last week. We all really enjoyed it. It was a fascinating and encouraging experience for me to see the response of the team to the questions you and Carl asked. Looking forward to seeing you again in a couple of weeks” Jim Wicks

“I never envisaged we could look so professional. I’m certain this is going to be a great step forward for us.” Jim Wicks

Web communications

We step into your users’ shoes together

Website development process

Allocation of Website budget

Requirements capture, user research, specification document and overall project management.40% of the budget

Content development. Can be done by LCM or the client

Wireframing, global/core look and feel design. 25% of the budget

CMS setup, database and template build, input of global/core content, user access management, and CMS documentation and training. 35% of the budget

If you have any further questions or you would like to discuss any marketing projects with us, please contact George Roberts on 01329 825849 or george@lcm.co.uk.

Thank you

Passionate. Professional. Visionary.

Visit: www.lcm.co.uk