Transcript
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 1/16
BY :
ATIQ
KARTHIK MOHAN
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 2/16
Type Joint Venture
Industry Telecommunications
Founded 1999
Headquarters Chennai, Tamil Nadu, India
Key people Sandip Das, CEO
Gurdeep Singh, COO
Pragas Pathy
Products Mobile telephony, Wireless broadband services
Parent Maxis Communications (74%)
Website aircel.com
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 3/16
Aircel group:
Is an Indian mobile network operator headquartered in Chennai, Tamil
Nadu, that provides wireless voice, messaging and data services in India.
It is a joint venture between Maxis Communications Berhad of Malaysia and
Sindya Securities & Investments Private Limited.
It is Indias fifth largest GSM mobile service provider .
Seventh largest mobile service provider (both GSM and CDMA).
A subscriber base of over 51.83 million, as of January 31, 2011.
Aircel commenced operations in 1999 and today the leading mobile operator in Tamil Nadu,
Assam, North- East and Chennai.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 4/16
Aircel has also obtained permission from Department of Telecommunications (DoT) to
provide International Long Distance(ILD) and National Long Distance (NLD) telephony services.
It also has the largest service in Tamil Nadu.
Aircel commenced operations in 1999 and has gained a foothold in 18 circles:
a) Chennai i) Himachal Pradesh
b) Tamil Nadu, j) West Bengalc) Assam, k) Kolkata
d) North East, l) Kerala
e) Orissa,,,,, m) Andhra Pradesh,
f) UP (West), n) Karnataka,
g) UP (East), o) Bihar,
h) Jammu and Kashmir, p) Maharashtra and Goa and Mumbai.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 5/16
It has recently gained an allocation of additional spectrum by the Department of Telecom for
13 new circles across India.
Aircel paid 6499.46 crores for spectrum in 13 circles.
BWA Aircel paid 3438.01 crores for spectrum in 8 circles.
3g and BWA:
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 6/16
Competitors of Aircel :
*Reliance Communications
* Airtel
* Vodafone Essar
* BSNL
* Idea Cellular
* Tata Teleservices
* Mts India
Its competitors are (in order of customer totals)
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 7/16
1.Prepaid 2 .Postpaid
a)Start-up Kit a)Double Benefit 100 Plan
b)Fun-do Pack b)Double Plus 250 Plan
c)Ratecutter c)Double Plus 450 Plan
d)Recharge Vouchers d)Plan 125
e)E Recharge
3.Pocket Internet
Products of Aircel :
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 8/16
Aircel Business Solutions :
Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company.
ABS is a registered member of WiMAX forum both in the Indian and International Chapters.
ABS product range includes enterprise solutions such as Multiprotocol Label Switching Virtual
Private Networks(MPLS VPNs), Voice over Internet Protocol(VoIP) and Managed Video Services
on wireless platform including WiMAX.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 9/16
Brand Value
Brand defined by (core value)
Simple-Signifies freedom from hardship, effort or confusion
Creative-Discovery of new ideas or concepts to find innovative solutions to
your problems
Trustworthy-Being dependable, reliable and by keeping the promises
which they have made
Target Audience
Youth
Low income group
Middle Class
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 10/16
Sponsorships :
Aircel is one of the sponsors of the Indian PremierLeague Cricket Team Chennai Super Kings.
It is also the major sponsors for Chennai Open (the only ATP tennis tournament in India), andProfessional Golf Tour of India.
Aircel has partnered with major fashion shows of the country such as Lakmé Fashion Week
and Delhi Couture Week.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 11/16
Innonative marketing strategy
Aircel wanted communication to have shock value, disruptive(An innovation that creates a
new market by applying a different set of values, which ultimately (and unexpectedly)
overtakes an existing market. E.g,the lower priced Ford Model T) and differentiation.
How Aircel created a niche in the competitive marketing?
a)By adapting Disruption as the core of marketing strategy and.
b)By using Different media with customized approach.
Aircel has focused on Innovation as its branding strategy
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 12/16
Awards and Achievements
Excellence in Marketing of New Telecom Service- CMAI Infocom National Telecom Award
2009.
Top 10 Marketers in 2009-Business Today.
NASSCOM CNBC IT User Award 2009Telecom category.
Brand Leadership Award- World Brand Congress Conference 2009.
Market share 9% planning to increase it to 13% in 8years.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 13/16
Strengths >
Good customer care service.
Internet service.
Recharge margins.
Liberelisation effort by government.
Weakness >
Late entry in the market.
Less brand visibility.
Less network tower.
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 14/16
Opportunities >
Gather larger markets.
Inclination of people towards gsm.
3g and 4g telecom service
Threats >
Partially on the part of government.
Declining average revenue per user.
content piracy
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 15/16
Future of Aircel :
1. Aircel has plans to invest $3 billion in the next 3 years for becoming a pan-India operator.
2. In the next 6-9 months, the company will launch operations in rest of Maharashtra, Goa,Gujarat, Madhya Pradesh, Rajasthan and Haryana As a part of its strategy to promote the
Aircel brand more.
3. The company plans to have 15,000 recharge outlets in the city.
4. It is in the process of co-developing a special handset for senior citizens.
5. This will only have four buttons; one each for the doctor and police with two for calling two
relatives. Aggressive retentive advertising
8/2/2019 aircel pptx
http://slidepdf.com/reader/full/aircel-pptx 16/16
1. Ms dhoni
BRAND AMBASSADOR :
Thank you
top related