AIESEC Kolkata Empower 2011- Event Report
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EMPOWER 2011
EVENT REPORT
EMPOWER 2011
Contents
About Empower
Session by Indian School of
Business, Hyderabad
Global Village
Event Promotions
Our Partners
EMPOWER 2011
About Empower
Empower promised to be a unique forum
dedicated to activating leadership amongst the
youth of the city, through creation of a common
platform for interaction, sharing and connecting
the youth with the corporate world – this forum
aims at increasing the awareness of the diverse
opportunities that are available for our city’s
youth.
Empower consisted of a session by our
external partner and a Global Village. A
Global Village showcases the culture of
each country represented by our
international intern. It is a fun and
colourful experience which aims at
promoting internationalism and
cultural sensitivity in the youth. Such
an exhibition aims at encouraging
diversity, by bringing together people
from various parts of the world,
belonging to different cultures, to
introduce to students the idea of
leadership, to infuse in them a sense of
team spirit and competition, to
increase their theoretical and practical
knowledge and to have lots of fun.
This shall help in opening doors to greater things to come. We aspire to open their
eyes to cultures, diversity, opportunities in the world today and connect it the need
of developing ethical leadership among youth.
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Also, by this we aim at challenging the worldview of people. So much so, that this interaction will bring about new ideas, new perspectives and again open a new chain of thoughts. Thereby, helping all these young students broaden horizons and jump the mind barriers and limitations and truly realize the power of the youth! AIESEC in Kolkata, in it’s endeavour to provide such a platform to the city’s youth, hosted a session by the Indian School of Business, Hyderabad which was conducted by Mr. Kannan, Director Admissions and Financial Aid. The topic of his session was “The importance of MBA today and how to crack GDPI’s”. The session was held on 28th August, 2011 at Vidya Mandir and saw a massive turn out of 600+ students. As the name suggests, the primary
objective of EMPOWER is
empowering the youth of the city.
Thus the target audience is going to
be the youth of the city. Essentially
people of the following backgrounds
are expected to attend the event:
- 1st and 2nd year students from degree and engineering colleges - Final year students - Recent graduates – People looking for opportunities - Students pursuing their Masters and MBA - Corporate Partners and employees - Top academicians from the city
EMPOWER 2011
Session by Indian School of Business, Hyderabad
”.
The session, conducted by Mr. Kannan,
Director, Admissions and Financial Aid,
Indian School of Business, Hyderabad was
on “The importance of MBA today and
how to crack GDPI’S”. Through the
session, Mr. Kannan discussed the
various aspects of an MBA programme
and explained it’s relevance in today’s
corporate world. He also spoke of the
need and utility of good managers . Mr.
Kannan went on to discuss the do’s and
don’t in Group Discussions and Personal
Interviews and also answering the
queries of the attendees.
As a special insight into the dream
institute called Indian School of
Business, Mr. Kannan showed our
attendees a presentation of life in the
great institute, thus reinforcing the
fact that greatness stems from the
humble.
This is what one of the attendees,
Joyeeta Halder, had to say about the
session- “It was an amazing experience
as it opened the world of business to
us and group discussions and personal
interviews don’t seem so daunting
anymore. Moreover, a lot of doubts
were cleared and the session really
motivated me to move ahead without
any fear.”
EMPOWER 2011
Global Village
.
The session by the Indian School of
Business, Hyderabad was followed by
a Global Village in the Prayer Hall at
Vidya Mandir. The Global Village is an
opportunity for our international
interns to display their culture and
history through stalls, presentations
and interaction with the attendees.
This cultural fair saw stalls from
countries like Germany, Ghana, Brazil,
Estonia, China, Japan, Poland, Russia
and India
Each stall held it’s own attraction for
the attendees. While Germany’s stall
was a hit due to their beautiful display
and food, Poland’s stall pulled in the
crowd with it’s music. Brazil became a
star attraction with it’s salsa numbers
and football trivia while China’s
intricate artwork display also got a lot of
appreciation. Finally, India’s stall was a
haven for those who wished to seek
some familiarity in the diverse global
environment that was created in the
venue. By this we aim at challenging the worldview of people. So much so, that this
interaction will bring about new ideas, new perspectives and again open a new
chain of thoughts. Thereby, helping all these young students broaden horizons and
jump the mind barriers and limitations and truly realize the power of the youth.
EMPOWER 2011
Event Promotions
Backdrop
Table Tops
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Posters and Standees
Newspaper ads
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Radio Promotions
Our radio partners, 107.8 Power FM, promoted the event from 21st August,
2011, seven times a day till 28th August, 2011. The advertisement announced
was:
“AIESEC Kolkata in association with Power FM presents Empower 2011 where
you will experience ISB, Hyderabad which is the 13th best business school in
the world delivering Sessions on the importance of MBA and how to crack
Group Discussions and Personal Interviews followed by a Global Village where
you get a chance to interact with more than 10 countries in just 60 minutes. All
this will happen on the 28th of August at the Vidya Mandir from 10.30am
onwards. For details contact: 9831649005 or 9831753244 or visit our website:
www.aieseckolkata.com”
SMS Promotions
Our SMS and Marketing Partner, Jhaveri Technologies, promoted the event
from 24th August to 27th August 2011, by sending regular sms to a database of
20000 students across the city. The sender ID being TD-AIESEC, and the matter:
“AIESEC Kolkata presents Empower 2011. Inviting all students for a session by
ISB Hyderabad (ranked 13th globally by FT) followed by a tour of more than 10
countries in 60 minutes though Global Village on 28th of August at Vidya
Mandir, 10.30am. For details call: 9836612019, 9831649005 or visit
www.aieseckolkata.com”
EMPOWER 2011
Website and Social Media Promotions
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With Special Thanks to
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With best compliments from
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With best compliments from
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With best compliments from
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With best compliments from
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With best compliments from
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With best compliments from
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With best compliments from
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Our Youth Partners
]
EMPOWER 2011
LOCAL BOARD OF ADVISORS
EMPOWER 2011
NATIONAL BOARD OF ADVISORS
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