Aiesec in Hong Kong 2012 2013 Media Coverage Report

Appendix  

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Page 1 of 87

AIESEC in Hong Kong Youth to Sustainability Summit 2013 Coverage Summary

Total number of clippings: 29 (as of 10 Jul 2013) Total advertising value: HK$5,746,441 Total PR value: HK$17,239,323 Total Readership: 20,097,000 Date Publication Page Headline Circulation Size EAV

(HK$) Print 1. 15 Jun 2013 Sing Tao Daily A14 青年最不滿港環保發展 100,000 12 x

12 cm 16,094

2. 15 Jun 2013 Sing Tao Daily A18 教育評分肥佬 吳局長上台平反 100,000 8 x 6 cm 5,365

3. 15 Jun 2013 Hong Kong Daily News

A6 港青對未來有危機感 90,000 11.5 x 11.5 cm

7,064

Broadcast 4. 14 Jun 2013 TVB iNews N/A 調查指青年人不滿本港教育制度

發展 1,062,000 47” 48,128

5. 14 Jun 2013 TVB Jade N/A 返回機制周一可申請 教育局指公

平公正 4,727,000 6” 121,356

6. 1 14 Jun 2013 TVB iNews N/A 返回機制周一可申請 教育局指公

平公正 1,062,000 6” 6,144

7. 14 Jun 2013 ATV Home N/A 吳克儉指北區返回機制是特別措

施 不會再派位 3,304,000 22” 66,645

8. 14 Jun 2013 ATV World N/A Government claims phasing out subsidy of the ESF will help the group smoothen operation and services

1,108,000 22” 14,894

9. 14 Jun 2013 Cable TV News N/A 吳克儉指返回機制是過渡性安排 766,000 8” 2,267 10. 14 Jun 2013 HK Broadband

Network N/A 返回機制不設第二輪派位 84,000 7” N/A

11. 15 Jun 2013 TVB iNews N/A 受訪青年普遍不滿本港教育制度 1,062,000 53” 54,272 12. 7 Jul 2013 TVB Jade N/A 星期日檔案 － 小香港．大香港 4,727,000 4’22” 5,299,212 13. 5 Aug 2013 TVB Pearl N/A Pearl Report [Headline TBC] 1,905,000 TBC TBC Online 14. 14 Jun 2013 Information

Service Department Online (English)

N/A Transcript of remarks by SED N/A N/A 5,000

15. 14 Jun 2013 Information Service Department Online (Chinese)

N/A 教育局局長與傳媒談話內容 N/A N/A 5,000

16. 14 Jun 2013 News.gov.hk N/A P1 allocation mechanism fair N/A N/A 5,000 17. 14 Jun 2013 Apply Daily

Online N/A 調查：青少年對本港長遠發展有

危機感 N/A N/A 10,000

18. 14 Jun 2013 Oriental Online N/A 四成受訪青年冀教育投放最多資

源 N/A N/A 10,000

19. 14 Jun 2013 Hong Kong Daily News Online

N/A 最關注教育及環境保護 港青對未來有危機感

N/A N/A 5,000

20. 14 Jun 2013 Xinhuanet N/A 調查顯示：香港青年希望未來十

年應加強教育資源投入 N/A N/A 10,000

21. 1 14 Jun 2013 International Daily News

N/A 調查顯示：香港青年希望未來十

年應加強教育資源投入 N/A N/A 5,000

2   Appendix      

  2  

Date Publication Page Headline Circulation Size EAV (HK$)

22. 1 14 Jun 2013 www.cbnol.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000 23. 14 Jun 2013 ChinaReviewNe

ws.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000

24. 14 Jun 2013 Qoos.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000 25. 14 Jun 2013 Asia Pacific

Daily N/A HK official reassures youngsters’

concern on education system N/A N/A 5,000

26. 15 Jun 2013 Sing Tao Daily Online

N/A 青年最不滿港環保發展 N/A N/A 10,000

27. 15 Jun 2013 Sing Tao Daily via Yahoo! News

N/A 青年最不滿港環保發展 N/A N/A 10,000

28. 15 Jun 2013 Sing Tao Daily via Sina.com.hk

N/A 青年最不滿港環保發展 N/A N/A 5,000

29. 15 Jun 2013 Sing Tao Daily Vancouver Online

N/A 青年最不滿港環保發展 N/A N/A 5,000

Total: 20,097,000 N/A 5,746,441

A total of 29 coverage was generated with an equivalent advertising value of HK$5,746,441. Pending coverage to be published from: TVB Pearl.

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Print

4   Appendix      

  4  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Date: 15 Jun 2013 Page: A14

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Date: 15 Jun 2013 Page: A18

6   Appendix      

  6  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Daily News Date: 15 Jun 2013 Page: A6

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Broadcast

8   Appendix      

  8  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB iNews Date: 14 Jun 2013

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB Jade News Date: 14 Jun 2013

10   Appendix      

  10  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB iNews Date: 14 Jun 2013

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: ATV Home News Date: 14 Jun 2013

12   Appendix      

  12  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: ATV World News Date: 14 Jun 2013

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Cable TV News Date: 14 Jun 2013

14   Appendix      

  14  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Broadband Network News Date: 14 Jun 2013

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB iNews Date: 15 Jun 2013

16   Appendix      

  16  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB Jade Date: 7 Jul 2013

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18   Appendix      

  18  

Online

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Information Service Department Online (English) Date: 14 Jun 2013 Link: http://www.info.gov.hk/gia/general/201306/14/P201306140530.htm

20   Appendix      

  20  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Information Service Department Online Date: 14 Jun 2013 Link: http://www.info.gov.hk/gia/general/201306/14/P201306140536.htm

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: news.gov.hk Date: 14 Jun 2013 Link: http://www.news.gov.hk/en/categories/school_work/html/2013/06/20130614_171053.shtml

22   Appendix      

  22  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Apple Daily Online Date: 14 Jun 2013 Link: http://hk.apple.nextmedia.com/realtime/news/20130614/51479812

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Oriental Daily Online Date: 14 Jun 2013 Link: http://news.on.cc/cnt/news/20130614/bkn-20130614135011612-0614_00822_001.html

24   Appendix      

  24  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Daily News Online Date: 14 Jun 2013 Link: http://www.hkdailynews.com.hk/news.php?id=286709  

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Xinhuanet Date: 14 Jun 2013 Link: http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/2013-06/14/c_116152509.htm

http://news.xinhuanet.com/2013-06/14/c_116152509.htm http://news.xinhuanet.com/gangao/2013-06/14/c_116152509.htm

26   Appendix      

  26  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: International Daily News Date: 14 Jun 2013 Link: http://www.chinesetoday.com/big/article/757628

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: www.cbnol.com Date: 14 Jun 2013 Link: http://www.cbnol.com/cblnewsdetail-79648.html

28   Appendix      

  28  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: www.ChinaReviewNews.com Date: 14 Jun 2013 Link: http://www.chinareviewnews.com/doc/1025/8/1/2/102581204.html?coluid=0&kindid=0&doci

d=102581204  

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Qoos.com Date: 14 Jun 2013 Link: http://news.qoos.com/%E9%A6%99%E6%B8%AF%E9%9D%92%E5%B9%B4%

E5%B8%8C%E6%9C%9B%E5%8A%A0%E5%BC%B7%E6%95%99%E8%82%B2%E8%B3%87%E6%BA%90%E6%8A%95%E5%85%A5-1473870.html

30   Appendix      

  30  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Asia Pacific Daily Date: 14 Jun 2013 Link: http://en.apdnews.com/news/28321.html# 1/2

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Online Date: 15 Jun 2013 Link: http://www.singtao.com/yesterday/loc/0615ao07.html

32   Appendix      

  32  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication:

Sing Tao Daily via Yahoo! News

Date: 14 Jun 2013 Link: http://hk.news.yahoo.com/%E9%9D%92%E5%B9%B4%E6%9C%80%E4%B8%8D%E6%BB%BF%E6%B8

%AF%E7%92%B0%E4%BF%9D%E7%99%BC%E5%B1%95-220459259.html  

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Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily via sina.com.hk Date: 14 Jun 2013 Link: http://news.sina.com.hk/news/20130615/-2-2993714/1.html

34   Appendix      

  34  

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Vancouver Canada Online Date: 15 Jun 2013 Link: http://news.singtao.ca/vancouver/2013-06-15/hongkong1371271676d4545286.html

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WNCF DLD Youth Impact Forum 2013 Coverage Summary

Total number of clippings: 16 (as of 10 Feb) Total advertising value: HK$ 180,150 Total PR value: HK$ 540,450 Total Readership: 5,276,233 Date Publication Page Headline Circulation Size EAV

(HK$) Print 1. 20 Jan 2013 Sing Pao A3 六成大學生：社會有希望 100,000 17.5 x

16.5 cm 16,567

2. 21 Jan 2013 Hong Kong

Commercial Daily

A15 七成港青年感社會地位低 307,000 8.5 x16 cm

8,330

3. 21 Jan 2013 Ta Kung Pao B3 六成青年看好香港未來大學

生：十年後香港更有競爭力 94,500 9 x14

cm 9,634

4. 21 Jan 2013 Sharp Daily V20 門常開：This city is dying 四成青年心灰絕望

637,334 15 x 9cm 32,124

5. 22 Jan 2013 Young Post P4 Hong Kong’s Future 103,328 17 x 17.5 cm

8,716

6. 31 Jan 2013 Ming Pao (Toronto)

10 知識增益.大學生:十年後港青

更有影響力 32,428 21 x 13

cm 2,925

7. 31 Jan 2013 Ming Pao (Vancouver)

10 知識增益.大學生:十年後港青

更有影響力 39,643 21 x 13

cm 1,654

Broadcast 8. 5 Feb

(12nn,6pm) 6 Feb (12am) 2013

Commercial Radio

新聞專

輯-校園

百科

大學生選擇返內地鼓勵較窮困

的中學生追求夢想

1,981,000 2’56” 35,200

9. 19 Jan 2013 Commercial Radio

N/A 調查指六成大學生對十年後社

會發展有期望 1,981,000

N/A 10,000

Online 10. 19 Jan 2013 Commercial

Radio Online N/A 調查指六成大學生對十年後社

會發展有期望 N/A

N/A 10,000

11. 20 Jan 2013 SCMP Online Talking Points

Survey reveals young people's hopes

N/A

N/A 5,000

12. 20 Jan 2013 Sing Pao Online

N/A 六成大學生：社會有希望 N/A N/A 5,000

13. 21 Jan 2013 Sharp Daily Online

N/A 門常開：This city is dying 四成青年心灰絕望

N/A N/A 5,000

14. 21 Jan 2013 Hong Kong Commercial Daily Online

N/A 七成港青年感社會地位低 N/A N/A 5,000

15. 21 Jan 2013 Ta Kung Pao Online

N/A 六成青年看好香港未來大學

生：十年後香港更有競爭力 N/A N/A 5,000

16. 31 Jan 2013 Ming Pao Online (Toronto)

N/A 知識增益.大學生:十年後港青

更有影響力 N/A N/A 5,000

17. 31 Jan 2013 Ming Pao Online (Vancouver)

N/A 知識增益.大學生:十年後港青

更有影響力 N/A N/A 5,000

18. 31 Jan 2013 Premium Mingpao .com

N/A 知識增益.大學生:十年後港青

更有影響力 N/A N/A 5,000

19. 31 Jan 2013 Life N/A 知識增益.大學生:十年後港青 N/A N/A 5,000

36   Appendix      

  36  

Date Publication Page Headline Circulation Size EAV (HK$)

Mingpao.com 明報通識網

更有影響力

Total: 5,276,233 N/A 180,150

Print                                          

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Sing Pao Date: 20 Jan 2013 Page: A3

38   Appendix      

  38  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Hong Kong Commercial Daily Date: 21 Jan 2013 Page: A15

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Ta Kung Pao Date: 21 Jan 2013 Page: B3

40   Appendix      

  40  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sharp Daily Date: 21 Jan 2013 Page: V20

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Young Post Date: 22 Jan 2013 Page: P4

42   Appendix      

  42  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao (Toronto) Date: 31 Jan 2013 Page: P10

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao (Vancouver) Date: 31 Jan 2013 Page: P10

44   Appendix      

  44  

Broadcast                                                

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Date: 5 Feb 2013, 6 Feb 2013 Page: 新聞專輯-校園百科

46   Appendix      

  46  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Online Date: 19 Jan 2013 Page: N/A

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Online                                        

48   Appendix      

  48  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Online Date: 19 Jan 2013 Link: http://www.881903.com/Page/ZH-

TW/newsdetail.aspx?ItemId=590933&csid=261_341

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Client: WNCF DLD Youth Impact Forum 2013 Publication: SCMP Online Date: 20 Jan 2013 Link: http://www.scmp.com/comment/insight-opinion/article/1131260/talking-points

50   Appendix      

  50  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sing Pao Online Date: 20 Jan 2013 Link: http://www.singpao.com/xw/gat/201301/t20130120_414684.html

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Hong Kong Commercial Daily Online Date: 21 Jan 2013 Link: http://www.hkcd.com.hk/content/2013-01/21/content_3129045.htm

52   Appendix      

  52  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ta Kung Pao Online Date: 21 Jan 2013 Link http://news.takungpao.com/paper/q/2013/0121/1397811.html

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Sharp Daily Online Date: 21Jan 2013 Link: http://www.sharpdaily.hk/supplement/100006/20130121/169806/門

常開-This-city-is-dying-四成青年心灰絕望/6

54   Appendix      

  54  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao Online (Vancouver) Date: 31 Jan 2013 Link: http://www.mingpaovan.com/htm/News/20130131/HK-

gfn6_er.htm?m=0

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao Online (Toronto) Date: 31 Jan 2013 Link: http://www.mingpaotor.com/htm/News/20130131/HK-gfn6_er.htm

56   Appendix      

  56  

Client: WNCF DLD Youth Impact Forum 2013 Publication: Premium Ming Pao.com Date: 31 Jan 2013 Link: http://premium.mingpao.com/cfm/mem_Login1.cfm?SuccessUrl=%2Fcf

m%2FContent%5FNews%2Ecfm%3FChannel%3Dgb%26Path%3D168086593855%2Fgfn6%5Fer%2Ecfm

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Client: WNCF DLD Youth Impact Forum 2013 Publication: Life Ming Pao.com 明報通識網 Date: 31 Jan 2013 Link: http://203.85.62.12/cfm/learn3b.cfm?File=20130131/lnall/gfn6_er.txt

58   Appendix      

  58  

AIESEC in Hong Kong_VISA Partnership Coverage Summary

Total number of clippings: 12 (as of 26 April 2013) Total advertising value: HK$ 98,564.27 Total PR value: HK$ 295,692.81 Total Readership: 2,034,415 Date Publication Page Headline Circulation Size EAV (HK$) Print 30. 26 April 2013 Headline Daily P38,

港聞

調查指學生缺理財概念 905,614 2cm x 9.5cm

4,744.73

31. 26 April 2013 Sing Tao Daily F02,大學

版

調查:大學生缺乏理財知識 170,000 4cm x 9.5cm

4,247.04

32. 26 April 2013 Sky Post P16,港聞

4 成大學生莫名其妙花光錢 506,388 6cm x 9.5cm

12,826.73

33. 26 April 2013 Ta Kung Pao A27,教育

75% 大學生同意通識教理財 98,000 10cm x 4cm

3,058.53

34. 26 April 2013 The Standard P08,Local,Jeraldine Phne

ah

Students tell of cash flight with temptation

222,413 10.5cmx 6cm

14,762.44

35. 26 April 2013 Wen Wei Po A27,新聞

透視

眼

四成大學生花錢無頭厘 132,000 6.5cm x

6.5cm

3,924.80

Online 36. 26 April 2013 Headline Daily

Online N/A 調查指學生缺理財概念 N/A N/A 10,000

37. 26 April 2013 Sing Tao Daily N/A 調查 :大學生缺乏理財知識 N/A N/A 10,000 38. 26 April 2013 Sky Post N/A 4 成大學生莫名其妙花光錢 N/A N/A 10,000 39. 26 April 2013 The Standard N/A Students tell of cash flight

with temptation N/A N/A 10,000

40. 26 April 2013 Wen Wei Po N/A 四成大學生花錢無頭厘 N/A N/A 5,000 41. 26 April 2013 Yahoo! News N/A 調查 :大學生缺乏理財知識 N/A N/A 10,000

Total: 18,192,000 N/A 98,564.27

A total of 12 coverage was generated with an equivalent advertising value of HK$ 98,564.27.

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Print

60   Appendix      

  60  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Headline Daily Date: 26 April 2013 Page: P38,港聞

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sing Tao Daily Date: 26 April 2013 Page: F02,大學版

62   Appendix      

  62  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sky Post Date: 26 April 2013 Page: P16,港聞

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Ta Kung Pao Date: 26 April 2013 Page: A27,教育

64   Appendix      

  64  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: The Standard Date: 26 April 2013 Page: P08,Local,Jeraldine Phneah

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Wen Wei Po Date: 26 April 2013 Page: A27,新聞透視眼

Client: AIESEC in Hong Kong＿VISA Partnership

66   Appendix      

  66  

Online

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Headline Daily Date: 26 April 2013 Link: http://news.hkheadline.com/dailynews/content_hk/2013/04/26/235447.asp

68   Appendix      

  68  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sing Tao Daily Date: 26 April 2013 Link: http://www.singtao.com/yesterday/edu/0426go05.html

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sky Post Date: 26 April 2013 Link: http://www.skypost.hk/%E6%B8%AF%E8%81%9E/%E6%96%B0%E8%81%9E%E9%A0%AD

%E6%A2%9D/20130426/001/4%E6%88%90%E5%A4%A7%E5%AD%B8%E7%94%9F%20%E8%8E%AB%E5%90%8D%E5%85%B6%E5%A6%99%E8%8A%B1%E5%85%89%E9%8C%A2/90707

70   Appendix      

  70  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: The Standard Date: 26 April 2013 Link: http://www.thestandard.com.hk/news_detail.asp?

pp_cat=11&art_id=133224&sid=39569750&con_type=1&d_str=20130426&isSearch=1&sear_year=2013

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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Wen Wei Po Date: 26 April 2013 Link: http://paper.wenweipo.com/2013/04/26/ED1304260002.htm

72   Appendix      

  72  

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Yahoo! News Date: 26 April 2013 Link: http://hk.news.yahoo.com/%E8%AA%BF%E6%9F%A5-­‐­‐%E5%A4%A7%E5%AD%B8%E7%94%9F

%E4%B9%8F%E7%90%86%E8%B2%A1%E7%9F%A5%E8%AD%98-­‐­‐220638426.html

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 AIESEC  Hong  Kong  LC  Media  Coverage  Summary  2013  

 Total  number  of  clippings:  13  (as  of  6  Jun)    Total  advertising  value:  HK$  330,633  Total  PR  value:  HK$  991,899  Total  Readership:  5,367,388         Date   Publication   Page   Headline   Circulation   Size   EAV  (HK$)  Print  1   12  April  2013   Apple  Daily   C19   趙式芝曾歧視易服   292,341   30x10cm   40,227  

2   12  April  2013   SCMP   C4  Gigi  wants  parents  to  accept  partner   108,047   15X9cm   14,070  

3   28  May  2013   The  Standard   P22  Gay  pride  and  prejudice   120,000   26x18cm    76,765    

4   25  June  2013   The  Standard   P18   Off  the  beaten  path   120,000   26x16cm    68,235    Online  

5   11  April  2013   SCMP   N/A  

I  was  thrown  out  of  the  closet  but  decided  to  set  a  good  example,  says  Gigi  Chao  

N/A   N/A  

5,000  

6   11  April  2013   SCMP   N/A  

Talking  Points  -­‐  University  forum  on  gay  rights  

N/A   N/A  

5,000  

7   12  April  2013   SCMP   N/A  

Gigi  Chao:  I  hope  my  parents  accept  my  other  half  

N/A   N/A  

5,000  8   12  April  2013   Apple  Daily   N/A   趙式芝曾歧視易服   N/A   N/A   10,000  9   12  April  2013   TVB     N/A   TVB  News   N/A   N/A   10,000  10   28  May  2013   The  Standard   N/A  

Gay  pride  and  prejudice  

N/A   N/A  5,000  

11   25  June  2013   The  Standard   N/A   Off  the  beaten  path   N/A  

N/A  5,000      

Broadcast  12   12  April  2013   TVB  Jade   N/A   TVB  News  

4,727,000   4   80,904  

13   12  April  2013   TVB  Jade  HD   N/A   TVB  News  

N/A   4   5,432  

Total   5,367,388   N/A   330,633    A  total  of  13  coverage  was  generated  with  an  equivalent  advertising  value  of  HK$330,633.    

74   Appendix      

  74  

Print                                                        

Appendix  

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Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  in  CUHK  Publication:  The  Standard  Date:  28  May  2013  Page:  P22      

76   Appendix      

  76  

Event:  Lights  Up!  @AIESEC  WEEK  2013  Organizer:  AIESEC  HKBU  Publication:  The  Standard  Date:  25  June  2013  Page:  P18      

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  in  CUHK  Publication:  Apple  Daily  Date:  12  April  2013  Page:  A19    

78   Appendix      

  78  

Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  in  CUHK  Publication:  SCMP  Date:  12  April  2013  Page:  C4    

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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Online

80   Appendix      

  80  

Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  CUHK  Publication:  South  China  Morning  Post  Date:  11  April  2013  Link:  http://www.scmp.com/news/hong-­‐kong/article/1211697/how-­‐hk500m-­‐manhunt-­‐led-­‐new-­‐gigi-­‐chao      

                                           Event:  Leaders  Going  Beyond  Tradition  

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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Organizer:  AIESEC  CUHK  Publication:  South  China  Morning  Post    ("Talking  points",  A2)  Date:  11  April  2013  Link:  http://www.scmp.com/comment/insight-­‐opinion/article/1211707/talking-­‐points      

                                           Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  CUHK  

82   Appendix      

  82  

Publication:  South  China  Morning  Post    (C4,  City)  Date:  12  April  2013  Link:  http://www.scmp.com/news/hong-­‐kong/article/1212626/gigi-­‐wants-­‐parents-­‐accept-­‐partner    

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  CUHK  Publication:  Apple  Daily    Date:  12  April  2013  Link:  http://hk.apple.nextmedia.com/news/art/20130412/18225383        

84   Appendix      

  84  

Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  CUHK  Publication:  The  Standard  (Education)  Date:  28  May  2013  Link:http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=134051&sid=39725994&con_type=3&d_str=20130528&isSearch=1&sear_year=2013          

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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     Event:  Lights  Up!  @AIESEC  WEEK  2013  Organizer:  AIESEC  HKBU  Publication:  The  Standard    Date:  25  June  2013  Link:http://www.thestandard.com.hk/news_detail.asp?we_cat=16&art_id=134879&sid=39863044&con_type=1      

86   Appendix      

  86  

Broadcast                                                      

Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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Event:  Leaders  Going  Beyond  Tradition  Organizer:  AIESEC  CUHK  Publication:  TVB  Jade  News  Date:  12  April  2013