AI for Intelligent Search & Discovery

Jeff FriedCTO, BA Insight

AI for Intelligent Search & Discovery

October 2017

Longtime

Search Nerd

• CTO, BA Insight

• Senior PM, Microsoft

• VP, FAST

• SVP, LingoMotors

Jeff Fried

Passionate About

• Search

• Search-driven applications

• Information Strategy

• Text Analytics

• Machine Learning

Email: jeff.fried@bainsight.com

Twitter: @jefffried

Blog: www.DoMoreWithSearch.com

Matching IntentContent

Content Intent

LookupLearnExploreMessy

Human Languag

A new wave of Intelligent Search Engines?

Machine Learning (ML), Natural Language Processing (NLP),

Semantics, Cognitive, Artificial Intelligence (AI), Self-Learning, …

http://www.cmswire.com/information-management/intelligent-cognitive-ai-based-search-separating-hype-from-reality/

The Cognitive Arms Race

Agent Bots Cognitive Machine Learning Augmented RealityMicrosoft Cortana Bot Framework Cognitive Services

- Vision- Speech- Language- Knowledge- Search- Labs

Azure MLCognitive Toolkit

Hololens

Google Google Assistant API.AI Cloud Vision APICloud Video IntelligenceCloud Speech APICloud Natural Language APIGoogle Knowledge GraphGoogle Custom SearchML Advanced Solutions Lab

Cloud ML EngineTensorFlow

Glass at WorkDaydream/Tango

IBM Watson Virtual Agent Watson Conversation Watson APIs- Vision- Speech- Language- Data Insights

Watson ML ServiceApache SystemML

Amazon Alexa Amazon Lex RekognitionPolly

Amazon ML

Apple Siri SiriKitSpeech

Core ML ARKit

Facebook Facebook M ParlAI FastTextCommAI

Torch Oculus Rift

The Cognitive Arms Race

BA Insight Product Portfolio

Smart Analytics

AutoClassifie

r

Content from 60+ Enterprise Systems

Cognitive Services (AI, Machine Learning)

SearchIndex(es)

Search for

Dynamics

Connectors

Expertise

Locator

Smart

Previews

Sm

art

Hub

Matching IntentContent

Context

Content

Enrichment

UXConnections

Query

Augmentation

Making search intelligent using AI

more

ˇ

Applying Google ML

Image Classifier and Search

project libraries

and

issue detection

Search Visualization Workflow

Feed content from over 60 enterprise systems

SearchIndex(es)

Search UI

Connectors

SmartAnalytics

Extensiblecontent processing

Pluggable query and results pipelines

Auto

Classifier

Cognitive

Services

SmartHub

“Architectural” View

17

Content is spread across lots of systems• Aderant

• Amazon S3

• Alfresco

• Box

• Confluence

• CuadraSTAR

• Elite / 3E

• EMC Documentum

• EMC eRoom

• Google Drive

• HP Consolidated Archive

• (EAS, aka Zantaz)

• HPE Records Manager/HP TRIM

• IBM Connections

• IBM Content Manager

• IBM DB2

• IBM FileNet P8

• IBM Lotus Notes

• IBM WebSphere

• iManage Work

• Jive

• LegalKEY

• LexisNexis Interaction

• Lotus Notes Databases

• Microsoft Dynamics CRM

• Microsoft Exchange

• Microsoft Exchange Public Folders

• Microsoft SQL Server

• MySQL

• NetDocuments

• Neudesic The Firm Directory

• Objective

• OpenText LiveLink/RM

• OpenText eDOCS DM

• Oracle Database

• Oracle WebCenter

• Oracle WebCenter Content (UCM/Stellent)

• PLC/Practical Law

• ProLaw

• Salesforce.com

• SAP ERP

• ServiceNow

• SharePoint Online

• SharePoint 2016

• SharePoint 2013

• SharePoint 2010

• SharePoint 2007

• Sitecore

• Any SQL-based CRM system

• Veeva Vault

• Veritas Enterprise Vault

(Symantec eVault)

• West km

• Xerox DocuShare

• Yammer

List of standard connectors, plus a proven architecture and process for creating new connectors to complex systems

Feed content from over 60 enterprise systems

SearchIndex(es)

Search UI

Connectors

SmartAnalytics

Extensiblecontent processing

Pluggable query and results pipelines

Auto

Classifier

Cognitive

Services

SmartHub

Bots

AR (hololens) apps

Bots and AR

Better Search- data enrichment

- query augmentation

- relevance

- recommendations

New Types of Search

and Discovery- multi-media search

- multi-lingual search

- spoken language search

- search bots

- search in AR

AI for Intelligent Search & Discovery

Content

ContentProcessing

SearchIndex

Search UI

ML applied to search

QueryProcessing

Learning about content structure Learning about user intent

Analytics

Behavioral data to drive learning

Learning to rank

BA Insight Product Portfolio

Smart Analytics

AutoClassifie

r

Content from 60+ Enterprise Systems

Cognitive Services (AI, Machine Learning)

SearchIndex(es)

Search for

Dynamics

Connectors

Expertise

Locator

Smart

Previews

Sm

art

Hub

25

www.BAinsight.com

Jeff.Fried@BAinsight.com

@jefffried