#AGR14 On-campus activity, why do we bother?- AIA, Accenture, Thales

ON CAMPUS ACTIVITY – WHY DO WE BOTHER?

#1 KNOW YOUR AUDIENCE

#2 KNOW YOUR CHALLENGES AND ADDRESS THEM

PERCEPTION CHANGING

AWARENESS RAISING

https://www.youtube.com/watch?v=UpCsp1u1i88

DO SOMETHING AMAZING

#3 IT DOESN’T ALWAYS NEED TO BE A HARD SELL

HOOK THEM IN

#4 PEOPLE POWER RULES THE HOUR

#4 PEOPLE POWER RULES THE HOUR

Do take those who: Love their role Love your brand Aren’t afraid to strike up a conversation, share a joke and make new friends

Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily

#4 PEOPLE POWER RULES THE HOUR

Don’t take those who: Have a cynical outlook Lack confidence Are scared to engage or embarrassed easily

#5 MAINTAIN THE CONVERSATION TO MAXIMISE ROI

SEND IT INTO THE SOCIAL STRATOSPHERE

ON CAMPUS – DOING IT A LITTLE DIFFERENTLY

On Campus Activity

https://www.youtube.com/watch?v=LadzUx1yOtg

What am I?

Phase 3 – On campus vinyl give away

Phase 2 – Exclusive vinyl give away

Phase 1 – ‘Mini Missions’ social competition

Phase 4 – Personalised message social tool

Mission Control Event – June

50 candidates

http://careers.accenture.com/Microsites/uk-graduate/programmes/missioncontrol/Pages/mission-dispatch.aspx

Identify your key objective/s upfront and build your idea around this Recognise the importance of mobilising social media Hook students in and invite them to learn more – then maintain the conversation Don’t be afraid to do something different Measure the success of each part of the campaign to learn what to do more/less of next time

Top 5 Takeaways

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Project Arduino Gemma Minish - Thales

On Campus- why bother??

Challenges

????

Computer Science

Electrical Electronic Engineering

6% 8%

(Higher Education Statistics Agency 2011)

30%-40% don’t enter the market Heavily timetabled Very employable

Tailored

Brand awareness

Ob

ject

ive

Fun

Proactive

Course specific

Fit with timetable

Understanding

Engaging

On-budget

Learning

Promote

Engage all years

Project Arduino

‘Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It's intended for artists, designers, hobbyists and anyone interested in creating interactive objects or environments.’

Liaise with target universities

Brand Ambassadors and contacts promote

Students apply via website

11 universities, 6 autumn term and 5 spring term

Best and most relevant students invited to event

Pre- event

Company presentation

Current grads deliver workshop

Brief -Project relevant to Thales - Innovative -Creative

2 weeks to complete

The Event- Arduino Workshop

Videos submitted

Students present project

Winning team per university

3 teams shortlisted for final

Post event- competition

Winner decided by public vote

https://www.youtube.com/watch?v=-I0ABYBafHc&list=PLcqcF7rHkSEtt_SCzrfCiHOn8mE3PfrHF&index=4

Effective?

254 students attended overall

405 students registered

261 were CS or EEE

888 individuals voted

58 people applied- 1 hire

Social media content created

Tailored on campus strategy

Graduate applications doubled

Intern applications doubled

69% of hires aware of Thales via on campus activity

Takeaways Know your audience

Be proactive

Offer tailored events

Work closely with the universities

Takeaways Dr Paul Redmond (President of AGCAS & Head of Careers

and Employability, University of Liverpool)

How do students want employers to contact them? -Personal and tailored to their course -Integrated with the curriculum -From 1st year -Multi-channel -Informal events

Thank you!

? QUESTIONS? #AIAINSIGHT