Agile in Community and Social Media - Karan Tiwari - Scrum Bangalore 19th Meetup

Agile in you

Agile In

Social Media&

Community

Expectations

Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Story(persona) To Do In Process To Verify

(measure)Done

(measure)As a Brand Page I want to post good content so that I can gain more followers

Comment 3 times a day

Tweet 1-2 time a day

Read following blogs, posts

Create Twitter list

Write 1 guest blog

1 more comment

Next 2 day’s Tweets

Clicks Retweets Comments Mentions Bounce rate Favorites/

Likes/Shares

24 – 48 hours

Clicks Keywords Key phrases Comments Bounce rate Average time

on site

15 – 30 days

Agile tasks in a social (media) world – Scrum Task Board

Digital CalendarReference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

Google account – analytics

Bit.ly

Bufferapp.com11

Agile ceremonies in a social (media) world

picture source: http://www.flickr.com/photos/beckner/4672529316/

Applying Agile Principles

Simplicity

At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.• Social media should be part of all your team’s retrospective discussions: what’s working, what isn’t, and

why.

Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.

If there are individuals on your team who are passionate about interacting with customers and willing to do so in a highly visible and collaborative atmosphere, let them drive the program.

Continuous attention to social media etiquette and good interaction design enhances agility.

• E.g. spell check?

Social Space is Agile –Inspect and Adapt

17

Twitter – Manage the 140, manage thousands

@ RT link

shortening services

#

Tips for applying Agile in Social Media

• Run Campaigns of SNS in a sprint manner instead of a month

• Retrospection meetings should be conducted after every campaign

• Co-location is encouraged• Fail Fast and learn • Use Visual Boards (Lean) for Hashtag Tracking, Google

Analytics • Customer collaboration than contract negotiation

Agile Inspect

and Adapt

• Event Product backlog : Prioritized list of events • Inspect and Adapt from community events,

student meetups and Student Ambassador Activities

• Daily Scrum Meeting – 15 mins - Events , Meetups, Blogathon, Hackathons

Retrospection at work

Present Agile Communities/Meetups in

Bangalore

Pieces of Agile In Community

• Individuals and Interactions • Focused Mindset • Inspect and Adapt – Retrospection• Responding to change than following a plan• Time Boxing • Visual Representation (Lean)• Question Backlog

Q&A

Lets stay in Touch

erkarantiwari

- karantiwari

erkarantiwari