Agency Primer: Gaming and Advertising

1UP: GAMING AND ADVERTISINGAGENCY PRIMER SERIES

A D i v i s i o n o f S I E R R A B R A V O C O R P O R A T I O N

WE PARTNER WITH ADVERTISERS, MARKETERS

AND OTHERS WITH BIG IDEAS TO BUILD AWARD WINNING

INTERACTIVE PROJECTS

10 REASONS ADVERTISING & GAMING GO TOGETHER

#1 Games are Addictive

CK

47%

% of all American adults play video games

53

17 HRSAverage time US gamers spend on games per week

GAMES GET IN YOUR HEADVideo games satisfy basic psychological needs: rewards, freedom

and connection with other players

#2 Games Can Be Simple

FORM FOLLOWS FUNCTIONSimplicity allows you to create an addictive mechanic that doesn’t

get in the way of your brand message

#3 Games Breed Loyalty

#4 Games Are Social

72,500,00Active users of FarmVille on Facebook

PLAYING WITH FRIENDSViral marketing/community building when players share

successes and commiserate failures

#5 Games Are a New Platform

GAMES ARE EVERYWHERE

25%

% of gamers 18-29 who play game consoles

7532%

% of gamers 18-29 who play on computers

68

% of Adults Using Game Platforms

0

20

40

60

80

Computers Consoles Cell Phones Portable Devices

#6 Games Can Be Marketing

40%

% of gamers 25-34 play online at least once a week

60 44%

% of gamers 35-44 play online at least once a week

56

SERIOUS GAMESGames for non-entertainment purposes

(big in education, health, and military sectors)

#7 Games Are Non-threatening

40%

% surveyed had positive associations with

companies that sponsor free web games

83 44%

% are more likely to buy from companies

sponsoring free games

70

#8 Games Are Immersive

NOT JUST A PRETTY FACEGame mechanic as important as graphics; Windows Solitaire, not a

stunning visual, world’s most played game

#9 Games Have Broad Appeal

54%

% U.S. consumers have played on their cell phones

and PDAs

46

90%

% surveyed say they’re "addicted"

10 73%

% admit to pulling all-nighters

27

#10 Games Are Instinctive

#11 Games Aren’t As Expensive as You Think

Simple, fun, and effective games can be built on a budget.

Simple casual games (dominoes or solitaire) for as little as $5,000

Typical online Flash games go for $15,000 - $50,000

Downloadable Casual Game budgets range from $60,000 to $250,000

SAVE THE DATEJoin us for our next primer on

Tuesday, March 16th or Thursday, March 18th.

QUESTIONS?More answers online at http://nerdery.com