AESP SE Innovative Marketing - Apogee Interactive · AESP SE –Innovative Marketing Art Christianson arthur_christianson@homedepot.com 770-384-3971 Sr. Manager, Utility and Government

AESP SE – Innovative Marketing

Art Christianson

arthur_christianson@homedepot.com

770-384-3971

Sr. Manager, Utility and Government Rebates

August 14th, 2019

Customer Expectation Shapes Brand Perception

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• Customer Service

• Customers have questions, and

they want answers

• Information needs to be accurate

• Product reviews

• In-Stock

• Cannot sell what you do not have

• Store Appearance

• Easy to shop

• Well lit

• Clean

Interconnected Experience

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• 60% of store experiences start digitally

• 10% of online sales start in-store

• 45% of online sales picked up in-store

• 85% of online sales returned in-store

Access to Information

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A/B Testing

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Wayfinding Signs = Brand Marketing

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• Stores rated as more up-to-date

• Higher customer satisfaction

Untraditional Marketing/Pilots

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Other Pilots/Projects

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