Advertising campaign for the Spain students fictive firm

This project has been funded with support from the European Commission. This publication reflects the views only of the author(s). The Commission cannot be held responsible for any use which may be made of the information

contained therein.

6TH TRANSNATIONAL MEETING

Kuopio, Finland. 28 Feb to 3 March, 2012

Hotel la Fontana de OnilADVERTISING CAMPAIGN

•As you can see in the picture, the hotel was a big old house wich was restored two years ago. The hotel is situated in the mountains overlooking the village of Onil.

It’s just 15’ walk from it. • Around the hotel you can find a

garden with paths leading to the main house.

• As hotel facilities we have:• Picnic area • Barbecues. • Car park.• Camping area just 150 metres

away with bathrooms, changing rooms, playing area.

OUTDOOR ACTIVITIES

CLIMBING

ORIEENTERING

HIKING

HORSE RIDING

MOUNTAIN BIKEKAYAKING

MEDIA CHANNELS with time frames

• LOCAL TV two ads in the morning and two in the evening

• LOCAL RADIO three times a day (11 a.m/ 3 p.m/ 7 p.m)

• INTERNET www.lafontanadeonil.com

• LOCAL PRESS once a week on the “Escaparate”

• FACEBOOK www.facebook.com/lafontanadeonil

The ads will be more frequent in summer and Easter because of the high season.

CAMPAIGN THEMEFontana d’Onil is a hotel situated in a natural environment but not far from the village of Onil, just 2Km away. The hotel is perfect for all type of visitors, ranging from large groups of friends or parents who want to have fun with their children to couples who want a romantic getaway. Its location allows people to enjoy the trip both in a: sport and cultural way, because in the same hotel you can practise any type of sport activities (horse riding, hiking, kayaking, etc.) and in the village you will find medieval castles, the doll museum and several exhibitions. It’s the perfect place for an unforgettable holiday

ADVERTISING CAMPAIGN

• The flier will be distributed in travel Agencies, Sport Centres, Fairs, etc.

• The flier will be also sent by post to any similar places.• Company logo on sports equipment of local teams

(basketball, football ...).• Some employees will visit primary schools to give a

speech about the hotel facilities and recommend a weekend there.

• The publicity of the hotel will be shown on the buses and taxis of the nearby cities.

SLOGAN

ONIL MOUNTAINS: AN UNFORGETTABLE EXPERIENCE

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INTERVIEW

THANKS FOR YOUR ATTENTION

FLIER

FLIER