Advertising Campaign for Steve Madden
Post on 24-May-2015
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Advertising Campaign for Steve Madden
About Steve Madden
• A brand of shoes and handbags• 100 retail stores in United States
Target Audience
YOUNG People
• College students• People just began their careers
Goals of the Campaign
To increase brand awareness
To take customers out of the market
Digital Marketing Tools
Facebook fan page
Website promotion (Banners, popups, etc)
Emails
Google AdWords
Big Ideas
For shoes - Buy one get one free
(buy one with original price and get one pair from the on sale).
Big IdeasLaunch a mobile application
Send notifications.
Get 10 percent off discount when showing us their app
Relate this brand to social events
Big Ideas
Budget
Website design
App development
Facebook fan page
Google AdWords
Total: $287,512.5
Summery
• Need to maintain and adjust the budget
• Need to record purchases and adjust campaign
• Need calculations
Thank You
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