ADV 499: Quaker Oats

Finding The Heart of The Morning Routine

“People aren’t buying Quaker Oatmeal because parents and kids don’t sit down for breakfast anymore.”

“People aren’t buying Quaker Oatmeal because parents and kids don’t sit down for breakfast anymore.”

Don’t fight the modern morning routine.Become the heart of it instead.

Uncover the caring behind the little things we do for each other in the morning.

Make 90 seconds feel like it matters.

Create a series of 15-second vignettes that portray the morning routine of a family of four and how they intertwine in and out of the kitchen.

6 x 15 seconds = 90 seconds per family member

Thanks