Transcript
Ads World On Internet
Agenda
How the Ad world works on Internet?
Who are the Key Players in the Ad world on Internet?
Interactive Discussion & Queries
History & Evolution of Ads
EDIT PRESENTATION NAME IN THE MASTER
History & Evolution of Ads
How the Ad world works on Internet?
Brands They want to advertise!!!
Where do they go? What do they do?
Nooo! They go to..
What is a Digital Agency & what do they do?
Dedicated to creating, planning and handling advertising
New technologies to reach new customers through new channels
Primary Target of DA --- Internet users Monitor visitor
behaviour through web analytics
Modify online ad campaigns that laser-target specific regions and demographic groups
Brainstorm performance of each ads & placement
Primary Target
Definition
In Search Off
Tracking
Strategizes/Change
Analysis Result
How the process goes?Client Objective
Digital Agency
Click/ Impression/ Lead Based On Which
Platform to Run
Creating Ads Creative,
Adhering IAB Standards
Bid for Ads Space
Publish the Ads on
SuccessfulTrack Ads
performanceAnalysis & take need actions
Who are the Key Players in the Ad world on Internet?
Discussion & Queries
Thank You
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PS: This present was just and overview of the Ads World on Internet. There is still lot to learn & know for us
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