Adobe Video Market Opportunity

NVIDIA Confidential

NVIDIA Confidential

Adobe Video Market Opportunity

SAM220K Premiere Pro Forecast / 1st year

20% Professional

75% Quadro Attach (upgrade)

Quadro Market Opportunity

22K / $17M

TAM 500K @ $865/year

Prosumer

20%

Other

10% Film

10%

Broadcast and Post

25%Videographers

35%

NVIDIA Confidential

The Video Professional

ChallengeDifficult to manipulate HD footage

Stuttering preview and playback of

real time edits and effects

Painfully slow encoding

Solution

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CUDA Accelerates Premiere Pro CS5

SummarySmooth scrubbing and playback

Real-time color corrections and effects

Work in real-time in SD, HD, 2K, 4K (RED) and beyond

Quadro FX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285

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NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat.

Dennis RadekeBuisness Development ManagerAdobe Systems

“

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What Adobe is Saying About NVIDIA and CUDA

NVIDIA Confidential

Mercury Playback Engine Quadro GPU vs CPU

Keying Color Correction

Picture-in-Picture Overlays

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0 5 10 15 20 25 30 35

Mercury Playback Engine Workflow ResultsHDV Two Layers and Effects

Run on a single QuadCore system.Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285.

2 video layers at full resolution, multiple effects.

Higher is Better!fps

30 fps target framerate

NVIDIA GPUsCPU/AMD

2.2

29.89

AMD

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Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p

0 50 100 150 200 250 300 350 400

41.35

362.06

CPU Quadro FX 4800

5 Layers Keying Sequence Export. Run on an HP Z800.

Lower is Better!

secon

ds

NVIDIA Confidential

Quadro is BUILT FOR the Adobe PROFESSIONAL

Faster Performance Large graphics memory — easy to manipulate 4K footage

Better Image QualityDisplay port for high-quality preview

Future 10-bit color support

Future 30-bit color and SDI support

Fully TestedDedicated testing and QA

Driver stability

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Z600/Single QC/sw Z600/Dual QC/sw Z600/Single QC/FX 4800

Z600/Dual QC/FX 4800

0

5

10

15

20

25

30

FPS

Optimized Performance Configs (OPC)HDV Playback w/ 3 Layers

12X

$4,936

$5,076

$6,686

$3,326

NVIDIA Confidential

Good = wedding/event videographer/other (70%)Better = Broadcast (20%)Best = Film (10%)

HPZ400 SW Playback is .58*Playback higher is better, 30fps is target**MPEG2 encoding (in seconds) lower is better

HP Suggested ConfigurationsHDV Playback with 3 Layers

System Graphics CPU MemoryHard

Drives Price Playback*Gain Over

sw Encoding**

GoodHP Z400 FX 3800 Dual core

2.4 cpu4GB RAM 2 $2,513 20.18 36x 92

Better OPC

HP Z600 FX 4800 Single quad core

2.66 cpu

12GB RAM 3 $4,936 26.17 45x 75

BetterHP Z600 FX 4800 Dual quad

core2.66 cpu

12GB RAM 3 $6,686 26.01 45X 76

BestHP Z800 FX 5800 Dual quad

core3.3

24GB RAM 5 $15K 29.83 51X 70

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After Effects CS5GPU Acceleration

Cartoon EffectAnimate complex effects in real-time

3D Animation RenderingRender a 3D object in real-time

Camera ZoomZoom a camera in a 3D space within a composition in real-time

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Photoshop CS5GPU Acceleration

Fluid ViewingNavigate images like never before

CS4: Panning, Zooming, Rotating

CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling

Immersive InteractionChange brush and color settings on image

CS5: Color Picker, Color Dropper, Brush Resizing

Creative AccuracyDesign with creative precision

CS5: 3D Bristle Brush, Overlay, Pixel Grid

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NVIDIA Target Marketing ActivitiesSponsorship of Adobe Events

NAB LaunchAdobe TVRoad showCEO Video

Adobe and NVIDIA Micro Sites

Online Co-MarketingAdvertisingSearch Engine Marketing (Google)

MarketingPress OutreachSuccess StoriesHigher EDU Initiative

Sales ToolsTrainings/WebinarMarketing KitDemo Assets

Creative Cow3M+ Impressions

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LAUNCH TOOLS

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Micrositeswww.nvidia.com/builtforadobepros.com

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Adobe TV

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Web Assets for PartnersWeb Banners, Partner Landing Page

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Print AssetsAd Template, Datasheet

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VideosTutorials, Side by Sides, Testimonials