Adlg Presentation 27 Sept 07
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Redefining the Library for the 21st century – the British Library Experience
Neil Infield – Manager, Business & IP Centre
22ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
What does it mean to be a great library in the 21st century?
How can we serve the needs of the Google and Web 2.0 generations?
How do libraries continue to enable the research and learning process?
How do libraries find new ways of adding value?
How does the creation of the Business & IP Centre address these challenges?
33ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
What is the British Library?
3 main funding streams:•DCMS grant-in-aid (£89m) •Annual trading income (£25m)•Donations (£4m)
Generates value to the UK economy each year of 4.4 times public funding
Helping people advance
knowledge to enrich lives
National library of the UK.Serves researchers, business, libraries, education & the general public
Collection includes over 2m sound recordings, 5m reports, theses and conference papers, 50m+ patents
The largest document supply service in the world. Digitisation enables desktop delivery within 2 hours
Over 250 years of collecting. Beneficiary of legal deposit, and £16m annual acquisitions budget
3 main sites in London and Yorkshire. 2,250 staff
Collection, 600km of shelving, grows at 11km per year1.25 Tb of digital material through voluntary deposit
44ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
The origins of the Business & IP Centre
Inspired by SIBL (Science Industry & Business Library – New York Public Library
55ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
The origins of the Business & IP Centre
Surveyed existing and potential customers
Initial investment of £1m from LDA (London Development Agency)
Re-inventing the Business and Patents Reading Rooms
Making an unrivalled practical business collection available to those who need it most.
66ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
New services for our customers
Workshops Staff workshops Partner workshops
Inspiring Entrepreneurs events
New online databases
Downloading via memory sticks
Guides and leaflets
Information advice sessions
Ask the Expert sessions
77ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Supporting creativity and Innovation
88ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Cultural & organisational challenges
Turning Readers into Customers
Changing staff attitudes
Working with the wider BL culture Opening hours IT/AV/Estates support Reader Registration Security guards
Traditional approach vs enhanced services
Working closely with partner organisations
99ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building a new kind of Library
Creation of a Networking Area open to the public Plasma screens with live news & upcoming events Laptops for searching BL content Sofas for meetings Examples of success stories
Installing a staffed Welcome Desk
1010ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building a new kind of Library
1111ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building a new kind of Library
1212ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building a new kind of Library
1313ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building a new kind of Library
1414ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Promotion & marketing activities
1515ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Promotion & marketing activities
Large volume of press coverage
Ongoing Inspiring Entrepreneurs events with Sir Stelios Haji-Ioannou (easyjet) John Bird (The Big Issue) Richard Reed (Innocent Drinks) Martha Lane Fox (lastminute.com)
One to One advices sessions with Anita Roddick, Tim Campbell (winner of The UK Apprentice) & Mark Shehan.
Lynne Brindley chairing a session at Enterprise Week launch
1616ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Celebrity support
Dame Anita Roddick, founder of The Body
Shop
Tim Campbell, Winner of
The Apprentice
Lord Bilimoria, Founder and CEO of Cobra Beer Ltd
1717ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Success stories
Imtaz Khaliq, Bespoke
Tailor
Matthew LewisFounder & MD,
Funkyfins
Adam Pritchard
Founder & MD, Pomegreat
1818ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Facebook and blogs
1919ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Information professionals: old and new
Gatekeeper Collaborator
Online searcher Trainer
Custodian of collections Facilitator
Service provider Information advisors
Information gatherer Problem solver
Library process Business process
Inward looking Networker
Old New
Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk
2020ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Staff training and development
Identify new skills and knowledge required for new set of customers
Move from Readers to Customers (different approach required)
Inspire confidence, independent thought and (calculated) risk taking
Training in: Public speaking Customer Service Difficult enquiries Training the trainer
2121ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Building partnerships with other organisations
Working with 17 partners to add to our range of activities
2222ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Challenges
A victim of our own success?
Increased visitors to St Pancras
Increased demands for access to information
New customers require much more time and attention
Conflict of customer expectation and traditional library rules
2323ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
The future
Digitising the collection
Allowing creative use of the collection
Providing remote access to our online resources
Predicting future customer demands
Moving from disintermediation to re-intermediation by adding value
2424ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
Recognition by our peers
2525ADLG Seminar - 27 Sept 07 - Neil Infield - Manager Business & IP Centre - British Library
BUSINESS & IP CENTRE ACHIEVEMENTS
Over 25,000 entrepreneurs and SMEs since launch Over 1000 workshops and 1:1 advice clinics Over 35 partners ‘signed up’ Series of sell-out ‘Inspiring Entrepreneurs’ events, including, Winners: the
Rise and Rise of Black British Entrepreneurs, Desperately Seeking Finance, The Asian Advantage, Hot Off the Press, Commerce with a Conscience and forthcoming: Ethical Entrepreneurs, Oriental Express and Mothers of Invention II
Have already exceeded LDA 06-07 targets for participants in workshops and clinics: women 56% (vs 33%), BAME 40% (v29%) and disabled 4% vs 5%).
Won Best Team in the Academic and Public Sectors, International Information Industry Award and shortlisted for CBI/Real Business ‘New Product of the Year’ Award, Nov 2006
On target to leverage over £1.8 million in sponsorship and in-kind revenues over two years
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