Aditya Birla Group in Retail Sector ppt by Arif Ali Kaziranga University

ADITYA BIRLA GROUP

CONTENTAbout Aditya Birla GroupProductsAditya Birla RetailAditya Birla Group – Beyond Business

About Birla’s Group

Started in 1919 with a Jute Manufacturing Company. Founded by Ghanshyam das Birla Headquarter in Mumbai Santrupt Mishra-CEO Employee strenghts 136,000 42 different nationalities Ranked among the top 3 mobile telephony companies. A leading player in life insurance and asset management Over 50 per cent revenues flow from its overseas operations The Group operates in 36 countries

PRODUCTS

ADITYA BIRLA GROUP

TELECOMRETAIL

CEMENTS

ALUMINUMPRODUCTSTEXTILE CARBON

BLACK

FERTILIZER

NON FERROUS

METAL

RETAIL MORE

TELECOMIDEA

CEMENT ULTRATECH CEMENT

ALUMINIUM PRODUCTION

TEXTILE ADITYA BIRLA TEXTILE

CARBON BLACK

FERTILIZER

NON FERROUS METAL

ADITYA BIRLA RETAIL LIMITED

• Food and grocery retail sectors in 2007• Expanded under the brand ― "more." across 2 formats ― Supermarket and Hypermarket. 

Supermarket :

caters need to the daily, weekly and monthly shopping needs of consumers

offers wide range of fresh fruits and vegetables, groceries, personal care, home care, general merchandise

Currently, there are over 485 supermarkets across the country.

Hypermarket. 

one-stop shopping destinationwide range of products across fruits and vegetables,

groceries, FMCG productsstrong emphasis on general merchandise, apparels.Currently, 16 hypermarkets operate under the brand more.Hyderabad, New Delhi, Mysore, Maharastra, Gujrat,

Madhya Pradesh

• With 485 Supermarkets and 16 Hypermarkets and more aims to offer a shopping experience that delivers unbeatable value and quality.

• In keeping with the motto 'Quality 1st' , ABRL takes pride in being the first ever Indian food and grocery retailer to receive the FSMS (Food Safety Management System) certification. 

• ABRL follows the best industry practices in order to unlock the full potential of its staff through our world-class learning institutes - Aditya Birla Center for Retail Excellence and Gyanodaya.

Operation of Hypermarkets

• Africa• Ghana ,Kenya, Mauritius,Morocco,South Africa

• Asia• Afghanistan, Bangladesh, China, hongkong, India, Thailand, Sri

Lanka, Singapore, Saudi Arabia

• Europe• Belgium, Balgaria, Cyprus, Denmark, Finland, Franch, Germany ,

Italy

OWN BRANDS

• More strives to delight customers through our wide range of brands that deliver high quality at attractive prices across ready-to-eat food, beverages, tea, staples, cereals, instant mixes, papad pickles, apparel, footwear, household cleaning essentials, personal care, and devotional products. 

• ABRL’s Research & Development centre in Taloja, spread across 3380 square feet, formulates, tests and develops food as well as non-food products. Each of our brands undergoes stringent testing for shelf life and consumer acceptance before they are made available commercially.

 LOCATION • Operating countries Australia, Austria, Bahrain, Bangladesh,

Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, UAE, UK, USA and Vietnam

• MAJOR COMPITITORS

Aditya Birla Group – Beyond Business• Reaches 7.5 million people through the Aditya Birla Centre for

Community Initiatives and Rural Development• Works in 5,000 villages globally.• Focuses on: health-care, education, the girl child, sustainable

livelihood, women empowerment projects.• Runs 42 schools which provide quality education to 45,000 children. Of

these 18,000 students belong to the underprivileged segment. Merit Scholarships are given to 24,000

• Its 18 hospitals tend to more than a million villagers.• Set up the Aditya Birla India Centre at the London Business School

THANK YOU