Transcript
1924…..
1948…..
1989…..
2006…..
Sports
Performance
Originals
Sports
Life Style
Performance
Classic
Street Inspired
Casual
Hockey
Golf Apparel
Shape of the Adidas logo
Colour of the Adidas logo
Font of the Adidas logo
Innovative
Inspirational
Passionate
Authentic
Committed
Honest
Targets the Youth
The Consumer who is upper middle class
The Consumer who loves sports
The Consumer who is fashionable and stylish
ATTENTION
INTREST
DESIRE
ACTION
First Impression
Customer Interaction
Customer Understanding
Convincing the Customer
Fitting Experience
Maximizing Opportunities
Closing the Sale
Final Impression
These technology will help us perform better
adiPRENE
adiPRENE+
TORAXION
FORMOTION
BOUNCE
GEOFIT
CLIMACOOL
These technology will protect us from injuries
PRO-MODERATOR
adiWEAR
Push Through Protection
adiTUFF
CLIMAPROOF
1.NORMAL ARCH
2.FLAT ARCH
3.HIGH ARCH
Clima365
ClimaLite
ClimaCool
ClimaProof
ClimaWarm
Focus on the global major and sport lifestyle markets
“Impossible is Nothing”
Women market
Position as “Premium Brand”
Adidas product divisions, distribution, and pricing strategies
The core benefit is to satisfy consumer needs and want
Caters of different needs and wants of consumer
Uphold its brand by constantly upgrading and improving products
Innovative features and quality to satisfy its consumer
Today, adidas had established itself as a strong for sports apparel
Adidas is a shopping product
Able to penetrate the market as it is cheaper than its competitors
Uses market skimming
Promotion objective
To become the No1. sporting brand in the world
Promotion Mix
Advertising through mass media
Through the use of internet
Point of sale
“Impossible is Nothing” campaign
Distributing some of the adidas products to the various sporting outlets
Adidas outlets
Online purchasing
Source:adidas-group.corporate-publications.com
Source: Sportgamma.net
Source: marketcensus.com
A perfect place
Monopoly
FAB products
Reasonable in all aspects
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