Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

ACTIVATE Your Brand

HOW TO USE SOCIAL MEDIA TO ENHANCE YOUR PERSONAL BRAND AND

ADVANCE YOUR CAREER

www.amandamillerlittlejohn.com

About Amanda Miller Littlejohn

Amanda Miller Littlejohn is the top national expert on personal branding for executives and small business owners. She is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and the founder of Washington, DC based social media powered PR firm Mopwater Social PR, Amanda uses her journalistic training to dig deep to understand the story behind the story, crafting authentic brand messages in the process.

Amanda is a visionary. Noticing the dearth of conversations in the journalism community about how social media was being leveraged for reporting, Amanda founded the media conversation and event series "Twitch! Communications in the Age of Social Media." Since 2010, she has convened media panels comprised of some of the country's most forward-thinking journalists. Speakers have included journalists from NPR, the Washington Post, CNN, The Huffington Post, Heart & Soul, NBC, Bloomberg News and others. A sought after speaker, writer, and coach, Amanda contributes regularly to national publications like The Washington Post and Black Enterprise. The National Black Public Relations Society's named Amanda their 2012 Practitioner of the Year and software giant VOCUS named her one of "7 Marketing Influencers to Watch in 2013."

www.amandamillerlittlejohn.com

Using Social Media for Personal Branding

Passion. Message. Purpose.

•Understand Top Mistakes Job Seekers Are Making

•Understand How to Manage Your Online Brand

•Deep Dive Into LinkedIn – Discuss Specific Ways to Improve Your Profile

www.amandamillerlittlejohn.com

Employees Are:

Passion. Message. Purpose.

Expensive to Hire and Expensive to Fire.

To understand the hiring manager’s job, start thinking like one.

Think of your online presence as your pre-interview. How do you measure up?

www.amandamillerlittlejohn.com

When hiring, employers want to get it right the first time.

Hiring Managers Want to Know:

• Do you fit the culture of our organization?• Will you be happy here? Will we be happy with you?• Are you mature enough to handle the role?• How will you represent the company?

Passion. Message. Purpose.www.amandamillerlittlejohn.com

Passion. Message. Purpose.

They’re thinking: Are you one of us?

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Social media is your opportunity to CONTROL THE PRE-MESSAGE.

What message do you want your future boss to get about you?

Use Social Media for Personal PR.

www.amandamillerlittlejohn.com

I’m Responsible and Capable.

Messages to Communicate Online.

I’m a Thought Leader. I’m Award-Winning.

I’m “a catch.”

I Do Good Work. I’m Hard-Working,

Creative and Tech-Savvy.

I Have Good Judgment.

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You’re Not Professional.

Top Mistakes I See Job Seekers Make Online

You’re Not Intentional.

You’re Boring or Worse,

You’re Invisible.

You’re Too Modest.

www.amandamillerlittlejohn.com

Twitter• Share MSM articles• Show your personality • Share professional news• Feed your blog to Twitter

How to Use Social Media for Personal PR

LinkedIn• Be Active in Groups

•Share news in your status updates• Be proactive in building your

network

Facebook + Instagram• Keep it clean

•Watch your privacy settings•Don’t post photos if you have to

think 2x

Blog or Web Site•Arguably the best way to build

your brand•Content has a longer shelf life•Shows thought leadership

www.amandamillerlittlejohn.com

Twitter Short and to the Point

• Invest in a Professional Photo• Share mainstream media/trade articles

• Share your own blog posts• Show your personality – within limits

• Share professional news• Meet new people - build your network

Tip – To Show Thought Leadership, Share Tips or Start an Industry-Focused Twitter Chat

How to Use Twitter for Personal PR

www.amandamillerlittlejohn.com

How to Use Facebook + Instagram for Personal PR

Facebook + InstagramIt’s Personal. Kind of.

•Remember who owns your content•Keep it clean – if you think 2x, don’t.

•Share your amazing news – be omnipresent.•Watch your privacy settings.• Be positive! No sob stories.

Tip – To Show Thought Leadership, Use Professional Hashtags

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How to Use a Blog/Web Site for Personal PR

Blog // YourName.comYour Own Piece of the Web

•One of the best ways to build your brand•Content has a longer shelf life•Shows thought leadership

•The obvious easy first place to look when Googling

•Free publicity, portfolio, reputation management

Tip – To Show Thought Leadership, Interview Other Experts on Your Site

www.amandamillerlittlejohn.com

How to Use LinkedIn for Personal PR

LinkedInWhere You Should Spend Your Time

•The First Place Google Lands •A Robust Network of Professionals•Highly Searchable within the Network

•Easy to Customize•Endless Possibilities to Personalize and

Build OutBuilt-In Job Boards

Tip – To Own a Niche, Start Your Own Professional LinkedIn Group.

www.amandamillerlittlejohn.com

Improving Your LinkedIn Profile

LinkedInYour Profile - What to Do

•Write a Branded Headline (No Defaults)•Invest Time in a Compelling Summary

•List Relevant Jobs and Your Successes at Each One

•Include Awards and Publications•Include Relevant Leadership Experience

•Join 10+ Groups and Engage•Update your status 2-3x/Week

www.amandamillerlittlejohn.com

How to Build Your Network

LinkedInBuilding Your Network - What to Do

•Reach Out with a Note (NO DEFAULTS)•Connect with People After Conferences

•After a Nice Exchange, Request a Phone Mtg•Send Your Connections Relevant News

•Touch Base 2x/Year•Show Interest In Your Connections

•Use LI To Get You Closer In Real Life and Build Rapport – Use Online to Build Offline

Relationships

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Landing LinkedIn Recommendations.

LinkedInTips for Landing Great Recommendations

•Request Recommendations 2-3x/Year•Ask Supervisors After a Successful Project•Ask Professors After a Successful Course•Ask Colleagues After a Successful Training

•Send a Note Asking Specifically What You Want them to Mention in the Endorsement

•Don’t Wait Until You Leave Your Job to Request

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3 Things You Should Try to Convey

Through Your Online Presence

Passion. Interests. Purpose.

www.amandamillerlittlejohn.com

I. WHO ARE YOU?

Beyond a cover letter or resume, social media helps potential employers answer the question - What do you stand for?

Social Media is a Window Into Your Passions. Interests. Purpose.

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II. WHAT HAVE YOU DONE?

Your social media presence should be able to answer that and speak to your

TRACK RECORD.

Case Studies. Work History. Leadership.www.amandamillerlittlejohn.com

III. WHAT CAN YOU DO?

Your online presence should also answer this more nuanced question.

An employer should be able to surmise WHAT YOU CAN CONTRIBUTE and HOW YOU CAN help their organization

particularly from your LinkedIn profile.

Skills Audit. Identify Your Strengths.www.amandamillerlittlejohn.com

KEEP IN TOUCH(Really!)

Amanda Miller Littlejohn

Email aml@amandamillerlittlejohn.comTwitter @amandamogulLinkedIn in/AMillerLittlejohnFacebook Facebook.com/AmandaMillerLittlejohnWeb www.amandamillerlittlejohn.com

Build Your Brand. Pursue Your Passions. Package Your Genius.

www.amandamillerlittlejohn.com

Amanda Miller Littlejohnaml@amandamillerlittlejohn.com

Twitter - @amandamogulwww.amandamillerlittlejohn.com

I would be honored work with you.

Visit my web site to book a one on one in-depth, 90 minute brand-building session with me. Using my journalistic training, I will extract your brand essence and help you create a personal brand that shines. We can work on your LinkedIn profile and create a social media strategy to showcase your expertise and help you attract (or create) your next big opportunity.

www.amandamillerlittlejohn.com