Action changes thinking: Transforming the innovation culture

Action changes thinkingTransforming the innovation culture

Case Helen

Who am I?

Was a shy nerdy girl.

Studied computer science.

Designed UIs, lead IT projects.

Got two kids. <3

Become an agile coach.

Now a marketeer!

Always the idealist.

Laura Snellman-Junna

@lsnellma

We create digital servicesfor people, to love.

We help our customers to succeed in the digital world.

• Founded in 2000• 200+ clients, 1000+ projects• 240+ employees from 20 countries• Europe’s best workplace 2012&2013• 8th year in a row profitable growth• YOY growth 30%

“The era of separating traditional industries and

technology industries is over—and those who fail to

adapt right now will soon find themselves obsolete.”

– Forbes.com

Now every company is a software company

http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/

http://vimeo.com/95734218

From technology-driven

to customer-driven?

From functional silos

to effective teams?

From internal politics

to getting things done?

From legacy technology

to creating new business?

From planning and executing

to testing and iterating ideas?

How might transform..

http://www.ge.com/pdf/innovation/leadership/hbr_crotonville.pdf

How to getestablished corporations to work more like startups?

The path to change is having the

right attitude, knowing the tools

and methods, and having an

organization that empowers

entrepreneurial individuals.

Story starts withone team, one mission

“Build us

a home automation product

for heating.”

Team convincedthe client

Design thinking

Lean startup

Agile development

Nobody wants to build solutions that nobody wants.

1. Recognise a problem worth solving.

2. Find a product/market fit & validate it

on the market.

3. Scale it up to create a profitable &

growing business.

Lean Service Creation

A holistic, evidence-driven methodology

for lean ideation, design, build and

operation of services in a complex

environment.LEAN

STARTUP

AGILE

DEVELOPMENT

DESIGN

THINKING

Customer development is the primary driver in new

service creation and the the product development is

secondary.

It is not enough to be in love with your solution. You

have to be thrilled about the customers and the

domain.

More

Customer

development

Less

Product

management

Lean Service Creation

6 months, 24 sessions, 5 projects, 18 participants

INSIGHT IDEATION BUSINESS

PLANNING

SERVICE

DESIGN

PROTOTYPING AGILE

DEVELOPMEN

T

ANALYTICS STORYTELLIN

G

Ideas

Research

Insights

Interviewing

Empathy map

POV

Brainstorming

How might we…

Synthesis,

grouping,

selection

Concept sheet

Six thinking hats

Value

propositions

Lean startup

Business model

canvas

Market sizing

Customer

development,

experiments,

validation

Customer

journey

Touchpoints

Service

blueprint

Build-measure-

learn

Recruiting

Experiment

reports

Product

management

Agile

development

Product backlog

Product launch

Growth hacking

Metrics,

innovation

accounting

Service

analytics

Customer

segmentation

Keyword

research

Storytelling in

service design

Storyboards

Videos

Pitching

Persuasive

presentations

> Opportunity > Value

proposition

> Investor

pitch

> Investor

pitch

> Experiment

report

> Product

backlog

> Metrics plan > Product

demo

Course method: learning by doing.

Constantly visible

& tangible goal

Constant

feedback

Meaningful &

motivating

work.

>>

Small steps

B U I L D

M E A S U R E

L E A R N

Choose a new way of working

Learn > Do > Transform

• Commitment and continuous support from the leadership.

• Having the courage to fail fast is the only to learn faster than competition.

• Do not fear for your brand. Show your customers that you care!

• Fall in love with customers’ problem, not your own solutions.

Lean Service Creation

SERVICE VISION SPRINT

TEAM :

Business / Technology

Design / End-Users

BUSINESS

IDEA

Improve

Improve

Improve

FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT SCALING & TWEAKING

Days to Weeks Weeks to Months Months to Years

NEW IDEAS

SERVICE

VISION

MVP

TO

LAUNCH

SERVICE VISION SPRINT

BUSINESS

GOALS

INSIGHT FROM

USERS & TECH

NEEDS

PROTOTYPING VALIDATING THE

PROTOTYPEGREENLIGHT,

PLANS FOR NEXT

STEPS

PIVOTING TO

ANOTHER IDEA

TEAM WORKING

TOGETHER FROM

THE BEGINNING

https://vimeo.com/114853610

#Snapshot

1. Put all your experts in the same room.

2. Know your customer and you’ll find the problem worth solving.

3. Design the emotions the user experience evokes.

4. Validate your business assumptions. One by one.

5. The customer is product development’s crowning achievement.

6. Get a great product manager.

7. Lightning-fast feedback guarantees quality.

8. Don’t build everything yourself.

9. Kill your bad ideas as early as possible.

10. The service launch is the starting point for development, not the goal.

http://futurice.com/blog/ten-steps-towards-a-lean-service-development-process

10 steps

Let’s talk!

Twitter: @lsnellmaLinkedIn!

Laura Snellman-Junna

@lsnellma

Laura.snellman-junna@futurice