ACT Presentation

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SHANNON KRUEGER ’03, ’06

Manager of Digital Marketing and Community Relations

Briggs Automotive Group

Career path

Associate Director of Alumni CommunicationsK-State Alumni Association Magazine design Print design – recruitment and membership

campaigns Web site management E-newsletters and e-cards

Career path

Director of Marketing CommunicationsCivicPlus Managed marketing department (staff of 3) Web site design and management Print design (brochures, tradeshow display) E-newsletters Event planning for national Web site

conference

Current Position

Manager of Digital Marketing and Community Relations

Briggs Automotive Group Corporate Partnerships Digital Media and Marketing Event Planning and Management Community Involvement

Corporate Partnerships

Heartland Park Topeka Maximus Fitness &Wellness ABATE of Kansas KansasStateCars.com Country Stampede Sundown Salute

Digital Media and Marketing

Websites SEO/SEM Mobile Web Text messaging Email marketing Analytics Social media

Blog Flickr Facebook LinkedIn Twitter YouTube

Websites

SEO/SEM

Mobile Web/Text Messaging

Email marketing

Analytics

Social Media

Event Planning and Management Trade shows Festivals Sporting events Community events Career fairs

Community Involvement

Local schools Ft. Riley United Way Arthritis Foundation Terry C. Johnson Cancer

Center Kansas High School

Rodeo Chambers of Commerce Meadowlark Hills Boys and Girls Club March of Dimes

Kansas State University

Manhattan Technical College

Special Olympics Optimist Club American Legion National Guard

Association of Kansas American Cancer

Society Muscular Dystrophy

Association

Community Support

Briggs Jamboree Tab for the Cab Bicycle Rodeo MDA Telethon Manhattan, KS, Helps Haiti Coach of the Year

Career prep

Courses Student publications Internships Part-time jobs Freelance work

QUESTIONS?Briggs Automotive Group

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