Page 1 Accessing Equity Capital: Practical & Legal Issues
Prepared for:
May 25, 2010 1
Page 2 Is Equity Available?
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Page 3 Agenda
• Sources of Capital
• Trends in Venture Capital
• Art vs. Science
• Science
• Art
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Page 4 Sources of Capital
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Page 6 Other Sources of Capital
• Customers• Suppliers• Distributors• Industry Participants• Economic Development• SBA• SBIR
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Page 7 Total U.S. VC Investment
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Page 8 Life Sciences VC Investment
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Page 9 How Much is Coming Out of Our Region?MN, ND, SD, WI, IA, NB
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Page 11 How to Attract Capital
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Page 14 4 Ps of Marketing
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Page 15 15
4 Ps
• People
• Product
• Potential
• Predictability
• Product
• Price
• Place
• Promotion
Marketing Investing
Page 17 So What Can you Change?
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Page 18 Increase Chance of Success
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Page 19 Network Early… Network Often..
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Page 20 Passion and Enthusiasm
• Steve Schussler– Passion– Persistence– Plan
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Page 21 Be Milestone Driven
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Page 23 Innovation Pyramid
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Rosabeth Moss Kanter, Harvard Business School professor
Page 26 Financial / Market Analysis
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Page 27 Know Your Audience
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Page 28 Solve Explicit Need
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Page 29 Understand Implicit Needs
• Client Business Model• Change Buyer Behavior• Structural Changes• Who loses a job
29www.sharondrewmorgen.com
Page 30 Intellectual Property
• Blue vs. Red Ocean• Advantageous Position• Value of Technology
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Page 31 Communication Matters
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Page 32 Perception is Reality
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Page 33 Effort
“A great business person knows how to recognize insurmountable challenges
and thusly quit. An entrepreneur doesn't have time to know what quit means.”
Lief Larson
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Page 34 Geology is the Study of Pressure and Time
“An ice age here, million years of mountain building
there. Geology is the study of pressure and time. That's all it
takes really, pressure, and time.”
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Rick BrimacombBrimacomb & Associates
612.803.3169rick@brimacomb.comwww.brimacomb.com