About NeoCogs

ABOUT Background Pro!le Dual Cycle Model Innovation Programs

BACKGROUND & PROFILE

BACKGROUND

•  NeoCogs – Innovative Thinking •  Founded Jan 2011 •  "Frame ideas that will in!uence your future" •  Medium to large organisations

– Create a culture of foresight through innovation

–  "innovation through people" – Recognise an organisation's human and "nancial assets

– Harness creativity as a vehicle for business growth

PROFILE – BEN FLAVEL

•  Over "#een years experience in: –  business development –  brand management –  strategy development –  general management

•  Extensive background in the creative arts •  Masters in Entrepreneurship and Innovation (MEI)

from Swinburne University •  Driven by unlocking the creative potential within

each individual •  Also a co-founder of eQueue Pty Ltd, an online

tech start-up

DUAL CYCLE MODEL OF INNOVATION & STRATEGIC FORESIGHT

DUAL CYCLE MODEL

•  Why do some organisations have the ability to re-invent entire industries, time and time again?

•  Where does this source of continuous innovation and foresight come from?

Customer focus is a major driver for today’s innovation Transformational opportunities drive industry renewal

If  I  had  asked  my  customers  what  they  wanted,  they  would  have  said  a  faster  horse.  

       Henry  Ford

TRANSFORMATIONAL OPPORTUNITIES CREATE NEW INDUSTRIES

E x is t ing  p roduc ts /  T e c hno log y

N ew  p roduc ts /  T e c hno log y

E x is t ingMa rk e ts

N ewMa rke ts

AdjacentOpportunities

Exploit current assetsand capabilities

TransformationalOpportunities

Create new marketsand new products

Status QuoGrow market

share and profit(expansion, not new

business development)

AdjacentOpportunities

Increase primarymarket demand

Good organisations… •  Possess the ability to challenge

the way it does things •  Focus on customer needs •  Conduct SWOT analyses •  Improve internal processes and

systems •  Are able to innovate and

improve based on what they know

•  Inject this behaviour into its culture

GREAT organisations… •  Develop a continuous ability to

regenerate its own core strategies

•  Re-invent entire industries •  Are able to train the culture to

challenge internal and external assumptions

•  Create a culture of foresight by challenging the competencies that made the organisation successful in the "rst place

THE DUAL CYCLE MODEL

We have an amazing ability to over-estimate what we can achieve in one year and yet under-estimate what we can achieve in ten. Companies !nd it risky to think too far ahead. Ideas become “scary”. Limiting futures thinking to what we can prove now, based on what has been, is truly dangerous.

“Uncertainty is an uncomfortable position. But certainty is an absurd one."

Voltaire

THE PATHWAYS ARE NOT ALWAYS CLEAR

DOES THE DUAL CYCLE MODEL EXIST IN OUR ORGANISATION?

How strong is our vision?

Do we know “what we do?”

“how else can we do what we do?”

Do we encourage questions? Do we challenge our core competencies?

Are we willing to change the way we do things?

Do we metascan? What happens when things fail?

Can we identify the entrepreneurs that will drive change?

WHAT CAN WE DO TO CREATE A DUAL CYCLE CULTURE?

1.  Understand how Cycle 1 functions today 2.  Encourage supporting behaviours 3.  Identify key talent 4.  Plan an innovation project to begin Cycle 2

–  Where are the good ideas? –  How will we gauge success? –  What do we do with the opportunities that evolve? –  How can we embed the core learnings into our

existing culture?

PROGRAMS

PROGRAMS

•  Innovation Personality Pro"ling (FIT)

•  Ideation & Innovation Skills –  Opportunity Evaluation –  Strategic Foresight –  Negotiations and Strategic

Relationships –  Corporate Entrepreneurship

•  Opportunity Scoping –  SWOT –  Risk Screening

•  Strategic and Tactical Planning

•  Innovation Mentoring

CASE STUDIES

CASE STUDIES

•  AXA Australia –  Transformation Project –  “Innovate from the front end”

•  Edlyn Foods –  Form Innovation Team –  Idea > Opportunity > Innovation –  8 Month Project –  Ongoing melntoring

•  Morgan Technical Ceramics –  Executive Team –  Strategic Overview –  Business Model Regeneration –  Innovation Frameworks –  Innovation Personality Pro"ling

Ben Flavel | NeoCogs Pty Ltd | 0417 323 809 | ben@neocogs.com.au