Transcript
STAR PERSONA
LO: TO understand the term in more detail and represent your own star
persona
Who are these famous artists?
How have they changed?
Richard Dyer’s Star Persona/Star Image
• Music videos are essentially advertising and can be used to construct or support an ‘image’ for an artist
• Eg.Hip hop artists- wealth, power• Rock bands- authentic, music instruments
• Pick Two Genres and brainstorm some ideas about ‘Star Persona’
RepresentationMusic videos are great for analysing representation eg. Gender, race, nationality, place and culture.
They may also contain various messages and values about politics, drugs, wealth, success, crime etc
This will be key in your work that you think about a particular representations and perhaps try to challenge or subvert stereotypes in music videos.
RepresentationHow is gender represented in this video?
What messages and values are being conveyed?
Gender Theories Messages
Dominant males – Aggressive, violence – performance/punches wall/shaved head/wife beater vest/fire connotes danger/low key lighting – dark side
Challenge traditional roles – teddybear/fights back
Megan Fox – vulnerable, emotional, innocent – on the floor crying – Cus – heighten emotion
Rihanna’s shots longer pace – direct address/voyeurism
Sexual object – revealing/provocative
Objectification – revealing clothing / crop tops/male gaze/underwear – more vulnerable
Voyeurism – couple don’t know being watched – behind closed doors, private, intimate world
Empowerment – Rihanna – main focus – Cus – beauty shots – long takes – commodity/selling artist image/pleasing the fans
Alcoholism – makes them happy because they forget about problems – escalates behaviour, worsens violence
Blackmail – threatening behaviour – trapped, can’t get out – should be about choice
Empowers women to get out before it’s too late
Domestic violence: Rihanna and Chris Brown’s relationship(intertexutal to media life) – negative representation
USP
• Stars need a Unique Selling Point in such a heavily saturated market
• Think of some of your favourite artists – what is their USP?
How is Rihanna representing her star persona/USP in this video?
Practical task
• Create your own star persona for a particular genre
• What would be the image you would portray in the media…how can you reinforce or challenge stereotypes…
• Take an image to support this and create gossip column post about yourselves representing your image through the image and status update OR A CD ALBUM COVER
Research and planning marks
Initial research counts towards your final marks!
HMK: Analyse 3 music videos for representation of star persona, consider messages and values, USP, reinforcing/challenging stereotypes
Support your answers with micro evidence and theory
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