A Vision for Total Recruitment Marketing by @SmashFlyMike #HRTechConf 2014

Anonymous.

(until interested)

We’ve left

14 years worth

of footprints.

Igniting endless

distractions for recruiters.

Every 60 seconds,

2.4B people…

204M emails

2.46M Facebook posts

277k Tweets

347.2k WhatsApp photos

It’s time for a

new frontier.

Requiring a

new discipline:

Recruitment Marketing

• Director of Recruitment Marketing

• Data Scientist

• Content Strategist

• Social Media Manager

• Recruitment Marketing Specialist

• Sourcing Strategist

• Employment Brand Manager

aka: “The Cool Kids”

Demanding a new process too.

The Old Way

Demanding a new process too.

The New Way

Traditional Recruiting

Discipline

Recruitment Marketing

Discipline

R + RM = MR

Traditional Marketing Funnel

How marketing works…

Recruitment Marketing Funnel

How recruitment marketing works…

An advanced platform to power

total recruitment marketing

• Job / Ad

Distribution

• Employment

Brand

Campaigns

• Content

Marketing

• Intelligent Social

Recruiting

• Empowered

Employee

Referrals

• Anytime,

Anywhere

Mobility

• Employment

Brand

• Optimized

Career Sites

• Landing Pages

• Events

• Contact Capture

• Talent Pipeline

Management

• Lead Nurturing

• Dynamic

Workflows

Measure + Improve.

Consistently Better Insights.

Market Proclaim Elevate Engage

Performance Checks

Analytics Dashboards

Data Warehouse

Decision Metrics

An advanced platform to power

total recruitment marketing

MARKET

Market jobs,

employment brand

campaigns, & other

initiatives from one

platform

PROCLAIM

Proclaim your presence wherever

potential candidates work & play

ELEVATE

Elevate your message and send the right targeted message to the right contacts at the right time.

ENGAGE

Engage your contacts and use lead nurturing

techniques to keep them warm and up to date

on your organization, latest jobs and events

MEASURE & OPTIMIZE

Measure & optimize every step of your recruitment marketing initiatives