Transcript
A Step Beyond HD:Samsung TVs
Joshua KahnSales Presentation
Final Project
The concept of 3D motion picture is not new
3D was first introduced back during the turn of the 20th Century (J.Perenson, 2010)
History of 3D
But with the releases of current 3D movies, such Avatar and Alice in Wonderland, 3D is back and soon will be invading homes everywhere.
The movies you’ve seen
Or the movies you plan on seeing
3D is here to stay!
Last year alone 17 3D films were released in theaters (J.Perenson, 2010)
Every manufacturer has revealed its 3D plans for 2010 (J.Perenson, 2010)
Which will also bring 3D-enabled Blu-Ray players in right around the same time
3D’s Progress
For filmmakers, a 3D camera will arrive in the fall (J.Perenson, 2010)
In June, ESPN launched 85 sporting events in 3D (ESPN, 2010)
And Sony is partnering with Discovery and Imax to have a 3D channel by 2011 (Lieberman, 2010)
More still to come
3D TVs are the wave of the future•Latest Technology to date; 1080p 240MHz, LED
•3D Ready Capable
•Combine with a 3D Blu-Ray Player give the customers the ultimate 3D experience
The Competitors
The race is on to get new 3D TVs into stores -- and homes. Panasonic has already released there first model of 3D Television Bob Perry, Panasonic senior vice president.
◦ “Our belief is that the American consumer has experienced 3D and thinks it is pretty cool," and "There is a great opportunity
to create a different (3D) experience in homes and in theaters (Snider, 2010) .”
Words from the Competition
Panasonic's Perry also says. "We believe a significant proportion of consumers are going to buy a 3D TV and future-proof themselves (Snider, 2010) ."
Mitsubishi's Frank DeMartin said “This is really an easy plug-and-play system the consumer can use to enjoy 3D now and then be ready when these 3D movie releases come out,“ and that “Game publishers have "more 3D games in the pipeline," he says, "and movies is the second wave (Snider, 2010) .“
Sony sets a high goal that of their total sales out of 25 million LCD TVs, 10% will be 3D TVs (Paul, 2010)
Sony’s Playstation 3, has already developed 3D games, which came out this summer
(Paul, 2010)
Sony
Sony Senior Vice President Yoshihisa Ishida ◦ "We at Sony will liberate 3D from the confines
of movie theaters and make it something that people can enjoy at home (Paul, 2010) ."
More from Sony
“Sports will drive the transition to 3D, just as it did to HDTV years ago”, according to Bryan Burns, vice president of strategic business planning and development for ESPN (ESPN, 2010).
ESPN
Burns also noted that f ESPN 3D launched with the FIFA World Cup from South Africa. Seven years ago,, ESPN announced ESPN HD. And it helped grow HD to the point that most American homes now get HDTV (ESPN, 2010) . “
Target Audience◦ Males 12-55
Sports, Movies, Video Games, Nature◦ Females 12-45
Sports, Movies, Prime time TV shows, cooking, home improvement
◦ Children 4 – 12 Cartoons, Educational, Movies
Can you put a price on night’s like this
DreamWorks Animation CEO Jeffrey Katzenberg◦ “Three years ago, when we made the commitment to
offer all our movies in 3D, we thought the home market would be five to seven years (out). And it's here today and the quality is much greater than we had actually expected (Lieberman, 2010).”
In June, satellite provider DirecTV launched three 3D channels
ESPN has its own channel
Later this year: a joint 3D channel from Discovery, IMAX and Sony will come out
3D television programming hitting homes soon…
This year, families will have the opportunity to experience a 3D movie experience at home
Soon to be followed by broadcast television, sports, and the video game industry
Conclusion
3D is a solid technology
Families will get the movie experience in the comfort of their homes
With proper marketing and improved technology, 3D is here to stay
Conclusion continued
Bibliography
Ayala, D. (2010, March). 3D Blu-ray: Do You Need to Upgrade Your Gear? PCWORLD.COM , p. 18.
J.Perenson, M. (2010, March). 3D Comes Home. PC World , pp. p12-14, 3p.
Lieberman, E. C. (2010, March 10). Samsung teams with DreamWorks on 3D TV lineup. USATODAY , p. Section 2B.
Paul, K. T. (2010, March 9). 3D TV? What's Sony and Samsung up to? Christian Science Monitor , p1-1, 1p.
Snider, M. (2010, March 4). Retailers salivate as 3D TV possibilities come to life. USATODAY , p. Pg. 05b.
ESPN: For 3D TV, the Time Is Now. March 2, 2010 pNAPC Magazine Online, p.NA. Retrieved March 13, 2010, from Academic OneFile via Gale:http://find.galegroup.com.proxy.msbcollege.edu/gtx/start.do?prodId=AONE&userGroupName=mnapcl
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